5 Ways To Keep Your
Customers Happy
Sophie Zollmann
May 31, 2019

Keeping your customers happy is always at the top of your to-do list. After all, your business depends on satisfied, loyal customers. Are you doing everything you can to increase your customer retention and keep your customer service top-notch? We’ve got ten tips to keep your clients completely satisfied!

1. Strengthen Your Relationships

Building relationships with your clients is the key to customer loyalty. Make sure you keep the communication flowing freely and stay in regular contact with your customers.

  • Call clients regularly
  • Check in via email
  • Follow-up after completing a job or project
  • Engage your customers on social media
  • Send handwritten holiday greetings

  2. Know Your Customers

Understanding your customers and their needs reduces complaints and issues and creates a more loyal customer base.

  • Have clear customer profiles
  • Research your demographics
  • Truly listen to their needs and wants
  • Customize your services to fit their needs

3. Create Valuable Content

Customers want advice they can really use. Don’t waste their time with pointless posts or newsletters with no news! Make your content count.

  • Give helpful tips
  • Share intriguing interviews or captivating Q&A
  • Highlight industry developments
  • Demonstrate hacks or new uses for your product
  • Keep up with industry trends so you can be a leader in your field

  4. Be Realistic

Online businesses generally don’t have a huge staff. There are limits to the projects you can take on, so be realistic about your workload. It’s better to be honest and up front with your customers about your timeline rather than disappoint them with broken promises and missed deadlines.

  • Don’t take on more work than you can handle
  • Set realistic deadlines
  • Hire an OBM to help manage your workload


This is the MOST important thing you can do to keep your customers happy. The quicker you respond to their needs, the happier they’ll be.

  • Answer emails and inquiries as quickly as possible
  • Solve issues and problems immediately
  • Make excellent customer service a priority

Following these tips will help you build a loyal fanbase of satisfied customers.

If you’re ready to improve your customer care, book a call today to see how the team at SophieZo can help you keep your customers happy!


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