I’ve got a question for you- how do you grow your business when you’re already maxed out? When you’re a solo practitioner or you work with a really small team, it can be incredibly hard to make that leap to the next level. You need to bring in new clients and pursue bigger opportunities, but… [Read More…]
Building Your Online Community
SophieZo knows you’re an entrepreneur on the move, so we’ve made it easier than ever to get our awesome business-building tips and advice on the go! Tune in to Building Your Empire with SophieZo anytime, anywhere! This weekly podcast is packed with ideas, tips, and proven strategies to grow your business, reclaim your time, and… [Read More…]
Who Is Your Ideal Client?
Acquiring new clients is a huge challenge for many businesses. Frustrated business owners often find themselves wasting time and money pursuing clients that never quite pan out. It’s a lot easier to up your client acquisition game when you have a clear picture of your ideal client and a deep understanding of what they want… [Read More…]
5 Reasons to Use Social Listening
Social listening- what is it, and why does it matter? You’re probably already doing some sort of social monitoring- meaning that you’re monitoring your social media channels for direct mentions of your brand, customer feedback, or discussions pertaining to your brand. But social media listening is different from social media monitoring. You’re still collecting all… [Read More…]
Relationship Marketing 101
What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In fact, it’s probably the MOST important element of your marketing plan. Relationship marketing focuses on… [Read More…]
Making Your Brand Memorable
Social media is the most powerful communication tool for online business. Now more than ever, brands are using social media to keep in touch with their customers, keep them updated, and keep them interested in products and services. Keeping your brand on your customers’ minds requires a memorable social media presence. There are 5 things… [Read More…]
From Brick and Mortar to
Online in Record Time
Are you one of the many brick-and-mortar business owners that have suddenly found themselves making the leap to online business? It may not have been a part of your original business plan, but our current situation doesn’t leave you with a lot of other options. You may not have planned it, but that doesn’t mean… [Read More…]
5 Ways To Keep Your
Customers Happy
Keeping your customers happy is always at the top of your to-do list. After all, your business depends on satisfied, loyal customers. Are you doing everything you can to increase your customer retention and keep your customer service top-notch? We’ve got ten tips to keep your clients completely satisfied! 1. Strengthen Your Relationships Building relationships… [Read More…]