How To Make Your Video
Stand Out From The Crowd
Sophie Zollmann
June 21, 2019

Video content is ruling social media. Over 100 million hours of video are viewed on Facebook every single day, and brands that use video marketing grow revenue 49% faster than those that don’t. Obviously, videos are a powerful marketing tool that can’t be overlooked, but how do you make yours stand out in a vast sea of competition? There are a few things you can do to make your videos rise above the rest.

  Use What Makes You Different

Every brand is unique, so you have to discover what makes you different from your competition and capitalize on it. If you have an amazing origin story, a fascinating production process, or extra special employees, show them off! The things that make you unique also make you memorable, so use that to your advantage.

  Share Your Vibe

Your brand has its own personality, and your customers want to see it. Maybe your brand’s vibe is playful, or heartwarming and inspiring, or even serious and knowledgeable. Whatever your vibe is, make sure your video reflects it. Every element of your video, from graphics to music, should represent your brand’s voice and let that unique personality shine through.

  Keep It Light

Funny sells. Entertaining videos get far more attention than their serious counterparts. If you can make your audience laugh, they’re far more likely to share your video and remember your brand. In fact, if a viewer finds a video entertaining, brand association increases by 139%! So, keep ‘em laughing!

  Brief Is Better

If your videos are running long and you’re losing viewers halfway through, it might be time for some editing. The quicker you can get your message across, the better. 60% of audiences stop watching videos after two minutes, so a succinct, well-paced video is crucial. Your customers are busy, so don’t waste their time with a bloated, boring video. In the immortal words of a famous viral video – ain’t nobody got time for that!

  Giving Is Better Than Selling

Nobody wants to watch another commercial. Try sharing instead of selling. Fill your video with helpful information your customers can actually use. Share the wisdom and awesome tips you’ve learned over the years instead of shilling your services. Not only does it build trust, it sets you apart from your competitors as a true leader and expert in your field.

  Make Audio Optional

Your customers might want to watch your video even if it’s not convenient to listen to it. 85% of videos on Facebook are watched without sound, so offering captioned videos is a must. Your viewers can watch your videos anytime and anywhere in the format that works best for them.

If you haven’t jumped on the video trend, it’s time! Don’t waste another minute or miss out on incredible marketing opportunities.

Book a call today and discover how the plug and play marketing team at SophieZo can make your brand camera ready.


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