Designing a social media strategy for your business can be an overwhelming experience. The good news is that with a little planning and the support of a social media manager, you could have everything you need to build stronger, more lucrative relationships with your audience.

Whether you’re working with an expert or not, the following questions will ensure that you’re covering all the right topics with your social media presence and staying ahead of your competitors online.

1. What Are your Goals?

The first thing you need to ask yourself before you build a social media strategy is what are you hoping to achieve? Figuring out your goals will help you to design a smarter social media strategy that delivers measurable results. For instance, you might want to achieve better awareness for your brand online, or you might want to engage more often with your audience.

2. Who Are You Speaking To?

Knowing your audience is another key component in building a successful social media strategy. Figure out who your target demographic is, what kind of posts they like, and where they spend most of their time. Knowing your audience will help you to speak their language and make sure that you’re signing up for social accounts on the right channels.

3. What Kind Of Content Do You Need?

Great content is important for any social media marketing strategy. Decide early on whether you’re going to be sharing blog posts, video, or curated content on your social pages. You might even need a professional photographer to help you out if you have a visual account on Pinterest, Snapchat, or Instagram.

4. Do You Need Any Tools?

Social media tracking and listening tools can help you to find out what your customers are saying about you. This is important for reputation management, and it can also be a great way to get ahead of your competitors if you use the information you gain wisely.

5. Do You Need A Social Media Manager?

Finally, a social media manager can help you to handle the challenges of running a social media campaign. These individuals know what it takes to transform your online presence and develop stronger connections with your audience. Click here to learn why you need to hire a social media manager for your next campaign.