If you’ve been investing plenty of time and effort into your social media marketing campaigns, but you’re still not seeing great results, there could be several issues at play. Today, any business can invest in social media marketing, but it’s important to remember that even the slightest fault with your campaign could cause your results to fall flat.

Whether you’re a novice considering social media for the first time, or you’re looking for ways to improve your existing marketing efforts, make sure you avoid the following 3 blunders.

1. Posting Too Often Or Too Little

Posting frequency is an important concern when it comes to making the most of social media marketing. Publishing too much could mean that you annoy your customers or come off as too desperate. On the other hand, if you don’t publish enough, then you’ll struggle to build stronger relationships with your target audience. The key is finding the right frequency for your industry, brand voice, and target audience.

A social media manager can help you with this, by providing insights into what competitors in your space are doing. However, tracking your results over time will help too.

2. Being Too Promotional

One of the biggest mistakes that businesses make involves focusing too heavily on the “marketing” part of social media marketing, and not enough on the “social” aspect. Being too promotional can be a huge turn off to your followers, so make sure that you don’t spend too much time trying to sell your products. Instead, show your customers your value in a range of unique ways.

Sharing interesting and entertaining content that’s relevant to your brand is a great way to engage with your audience without trying to sell to them.

3. Measuring The Wrong Metrics

Finally, as mentioned above, one of the best ways to make sure that your social media campaigns are running smoothly is to track your results. However, it’s important to ensure that you’re paying attention to the right metrics. While likes and followers are great – they’re not always the most important metrics in campaigns. Remember to think about things like engagement rate and click-throughs too!

The best thing you can do when you’re struggling with your social media marketing campaigns is reach out to the experts for help. Click here to find out why you should hire a social media marketing manager.