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SophieZo Virtually There For You

Does Organic Social
Media Still Matter?

June 1, 2018 by sophiezo Leave a Comment

At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are beginning to wonder whether organic social media still matters to their success.

The Importance Of Organic Social Media

If you’re going to struggle to get your voice heard on Facebook regardless of what you do, then you might wonder why you would bother spending the time and effort to create organic posts. The simple answer is that it’s cost-effective, authentic, and a great way to complement your advertising strategy.

With a social media manager helping to dictate what kind of content you post on your preferred channel, organic posts can show the human side of your brand, giving your customers something to resonate with. At the same time, it helps to support your advertising efforts, by showing that you care about more than just sharing ads.

Building Engaged Communities With Social Media

With the perfect blend of organic and paid social media marketing, you can create an engaged and devoted community for your company. All you need to do is listen to what they expect from your brand, and produce relevant, exciting content that they’ll want to share with their friends.

Although paid advertising on any social platform can be a great way to spread your brand voice far and wide – it’s not the only way to make the most of channels like Facebook and Twitter. In fact, most experts suggest that only a small portion of the posts you make on social media should be promotional.

As you go forward with your 2018 plan for creating engaged social communities, make sure that you don’t overlook the importance of having an organic voice. If you need help crafting that voice, a social media manager can help.

Click here to find out more about why you should hire a social media manager today.

Filed Under: digital marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

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We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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