Does Organic Social
Media Still Matter?
Sophie Zollmann
June 1, 2018

At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your brand, regardless of which route you choose, some organizations are beginning to wonder whether organic social media still matters to their success.

The Importance Of Organic Social Media

If you’re going to struggle to get your voice heard on Facebook regardless of what you do, then you might wonder why you would bother spending the time and effort to create organic posts. The simple answer is that it’s cost-effective, authentic, and a great way to complement your advertising strategy.

With a social media manager helping to dictate what kind of content you post on your preferred channel, organic posts can show the human side of your brand, giving your customers something to resonate with. At the same time, it helps to support your advertising efforts, by showing that you care about more than just sharing ads.

Building Engaged Communities With Social Media

With the perfect blend of organic and paid social media marketing, you can create an engaged and devoted community for your company. All you need to do is listen to what they expect from your brand, and produce relevant, exciting content that they’ll want to share with their friends.

Although paid advertising on any social platform can be a great way to spread your brand voice far and wide – it’s not the only way to make the most of channels like Facebook and Twitter. In fact, most experts suggest that only a small portion of the posts you make on social media should be promotional.

As you go forward with your 2018 plan for creating engaged social communities, make sure that you don’t overlook the importance of having an organic voice. If you need help crafting that voice, a social media manager can help.

Click here to find out more about why you should hire a social media manager today.


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