No matter what kind of business you run, or what size that business is, any company can take advantage of Facebook advertising with the right strategy. With a business account on Facebook, you already have one of the most significant tools you need for creating brand awareness and boosting your potential revenue stream.

The question is, how do you start using Facebook advertising without blowing you tight budget? Here are just four tips that you can use to get great results, without spending a fortune.

1. Find Your Audience

The first step in making sure that you don’t over-spend on your Facebook ad campaigns is finding the right personas and targeting your advertisements towards them. Make sure that you target people during the awareness and consideration stages of their buying journey if you want to get the best results. You can also connect with people after they’ve purchased to encourage repeat sales.

2. Write Effective Ad Copy

There are a couple of important things that you need to get right when you’re creating your Facebook ads. The first thing is that the ad itself needs to be compelling, with useful information or something entertaining to grab your audience’s attention. The other element that you’ll need to focus on is the ad title. How do you plan on making your audience sit up and take notice? Try posing a question or appealing to your audience’s curiosity.

3. Spend The Right Amount On Your Campaigns

On Facebook, you can select a lifetime budget for your campaigns that dictates how much you spend over the course of your promotion. This should help to keep costs to a minimum. You can also set the  budget for each ad set between $10-$20 a day if you’re budget conscious. This low daily spend will be great when you’re figuring out which of your campaigns are the most effective.

4. Get Help Finding Out What Works

Finally, make sure that you’re only investing your cash in the strategies that work. If you’re struggling to use Facebook analytics yourself to figure out which of your campaigns are the most successful, consider turning to your social media marketing manager for help. An SMM has the skills to uncover useful insights from marketing campaigns. Click here to learn more about why you should hire a social media marketing manager today!