10 Tips To Keep
Your Blog Fresh
Sophie Zollmann
June 7, 2019

Your blog is an important part of your brand. It helps build a connection between you and your readers, and it allows you to share helpful tips and useful information with them. But that doesn’t mean that writing regular blog posts is always easy! Churning out well-written content week after week is tough. Sometimes you just don’t feel inspired! But you’ve committed to your blog, and your readers are counting on you. These 10 tips will keep your blog running on schedule and full of fresh ideas.

  1. Set Your Schedule:

You make time for the things that are important to your business. Do the same for your blog! Schedule a time each week with no interruptions to work on your blog. Put it on your calendar and stick to it!

  2. Plan Content In Advance:

This is particularly helpful for the times when you’re not feeling very creative or inspired. Create a list of topics at the beginning of every month, and you won’t find yourself stuck with writer’s block when it’s time to blog.

  3. Bring In Guest Bloggers:

If you’re in the midst of a big project or facing a looming deadline, it might be impossible to carve out time for your blog. Bringing in a guest blogger frees up your time and introduces your readers to new ideas and a fresh perspective.

  4. Bring Back A Classic:

Sticking to a blogging schedule is ideal, but sometimes life gets in the way. If you’re short on time, you can occasionally rerun a popular piece. Some readers will be seeing it for the first time, and others might welcome a chance to reread an old favorite.

  5. Ask Your Readers What They Want:

Post a survey or poll to learn what topics your readers are interested in. Their great ideas will keep the inspiration flowing!

  6. Use Your Videos:

If you’ve created great videos or podcasts that your readers loved, turn them into a brand new blog post!

  7. Use Current Events:

What’s happening in your industry? On social media? Current events that relate to your business can make great blog topics.

  8. Update Your Archives:

Do you have new information for an old topic? Bring a previous post up to date, and you’ve got fresh content!

  9. Explore New Ideas:

Are you considering branching out or adding new services to your business? Write about it! Your audience will love hearing about your challenges and triumphs as you build your brand.

  10. Hand It Off:

Still not feeling inspired? Hire somebody! You can find a great copywriter to take over your blogging duties, so you can devote your time to other areas of your business.

If you’re ready to refresh your blog or hand it off completely, we can help! Book a call today to see how the plug and play team at SophieZo can make writer’s block a thing of the past!


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