We’ve spent the last couple of weeks talking about two important parts of your marketing strategy- newsletters and blogs. We’ve gone over why you need them, and how to make them great, so this week I’m going to be sharing some of the top tools you can use to produce really awesome, professional looking blogs… [Read More…]
The Best Blog and
Building a Better Blog
Does your business really need a blog in 2021? The answer is a resounding YES! Chances are you already have a blog or have had one in the past, but there’s also a pretty good chance that you’ve let it lag over the past few years… If you’ve let your blog languish, it’s time to… [Read More…]
10 Tips To Keep
Your Blog Fresh
Your blog is an important part of your brand. It helps build a connection between you and your readers, and it allows you to share helpful tips and useful information with them. But that doesn’t mean that writing regular blog posts is always easy! Churning out well-written content week after week is tough. Sometimes you… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Building Brand Awareness
Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]
What’s an Editorial Calendar?
When you are planning your marketing and communications to your clients, keeping your thumb on all the pieces can get difficult. And I’m sure we all know the panic of realizing you still have to write your newsletter the night before it’s supposed to go out! But there’s a simple and easy way to keep… [Read More…]
Let Your VA Save Your Bacon!
Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]
Get Your Creative Juices Flowing!
Trying to think of an enticing way to hook people into your newsletter? Having a tough time coming up with dynamic email marketing copy? Frustrated by feelings that your writing is a bit… well… boring? Never fear, it’s not hard to write crisp, clear copy that moves your clients to respond! I have some secrets… [Read More…]
5 Benefits Of Blogging For Business
There are many great reasons to maintain a blog for your business. Here are my five favorites: You can demonstrate your expertise and knowledge of your subject. It enables clients to see your personality – this is especially important for long-distance clients. It’s your own forum for public relations. You can share news and information… [Read More…]
Blogging 101 For Entrepreneurs
You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy! Step 1: Create An Editorial Calendar If you take… [Read More…]