Your blog is an important part of your brand. It helps build a connection between you and your readers, and it allows you to share helpful tips and useful information with them. But that doesn’t mean that writing regular blog posts is always easy! Churning out well-written content week after week is tough. Sometimes you… [Read More…]
10 Tips To Keep
4 Mistakes to Avoid When Hiring a Copywriter
When you’re searching for an experienced copywriter to craft the copy on your website, marketing materials or other communications, there are tons of pitfalls that even the savviest business owners often make. But here’s a list of the most common ones so you don’t have to: Paying too little. You have already heard the expression… [Read More…]
Eggcorns and Malapropisms: Avoid These Embarrassing Mistakes!
Words that sound alike but are spelled differently are frequently confused, such as the there/their/they’re problem. But when the confusion stems from a mishearing or misunderstanding, it’s called an eggcorn. The phrase seems to make sense, but when you examine it, the meaning doesn’t hold up. The expression comes from someone mistakenly referring to an… [Read More…]
Prevent Brain Drain – Get A Partner!
When you’re working hard to create new, valuable offerings for your clients, it can be hard to come up with exciting materials all by yourself. If you’re operating in a silo, your ideas might start to get repetitive and unoriginal. One of the best ways to keep your creative juices flowing, your energy up and… [Read More…]
Blogging 101 For Entrepreneurs
You know how blogging can drive traffic to your website, but did you know that writing blog posts can be fun and easy? No, really! Here are a few simple rules that, when followed, can pave the path for a smooth and pleasant blogging experience. Enjoy! Step 1: Create An Editorial Calendar If you take… [Read More…]
The Art Of Giving Thanks
The holidays are over, and likely as not, you received some gifts or gift certificates from friends, relations, business colleagues, vendors, coworkers or even people who view you as a prospective client. You already know you need to express gratitude, but there are two issues to consider: what type of thank-you is appropriate, and where… [Read More…]
Survey Says: Get Some Help!
A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you’re soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need). If you… [Read More…]
Email Newsletters: Trick or Treat?
You can hear the clock ticking on the wall. Marking endless dread-filled hours, it’s an ominous clicking that makes you want to scream. Trapped and desperate, you’re unable to move. You are chained to your computer, feeling dizzy and scared. If you don’t get your email newsletter put together on time, who knows what might… [Read More…]
Tired Of Typos And Grammar Errors In Your Content?
Writing content for your website, blog, newsletter and ezine can be challenging, especially knowing it must be perfect. It cannot have typos or grammar errors. Potential clients can turn away in the blink of an eye over a single error in your material. If proofreading is not your forte, let your Virtual Assistant do that… [Read More…]
5 Top Tips For Proofreading
When you’re writing for your business, you must proofread carefully to make sure no embarrassing mistakes are published. Even if you’re an excellent writer – and not everyone is – you might not be the best typist. Plus, many spell-check programs usually won’t catch errors that are correctly spelled homophones (such as they’re/their/there). To keep… [Read More…]