Trends to Watch in 2021
Sophie Zollmann
December 18, 2020

2021 is right around the corner and we’re keeping an eye on these marketing trends that are on track to be HUGE in the coming year!

So far, these are the key players we’re watching:

Retention Marketing

There’s been a major shift from focusing on acquiring new leads to maintaining relationships with loyal customers. Your customers are spending more time than ever researching their options, and you definitely don’t want to take the chance of losing your loyal customer base to your competition! So, this year you need to focus on letting your customers know how much they mean to you.

User Generated Content

User-generated content is the most authentic form of digital word of mouth advertising, and it far out- performs brand-generated content. This type of content is GREAT for business. When your customers are creating content for you, you’ve basically hit the jackpot.

Interactive content

You want to get your followers and website visitors more involved with your brand. The longer they stay on your website and the more they engage, the more you can learn about them. Start thinking about ways you can get your users involved. You can offer free assessments or quizzes, polls or surveys, games and interactive videos, or contests.

Live video

In 2019, viewers watched over a BILLION hours of live video- and that number skyrocketed even higher in 2020. Studies found that people spend 3 times longer watching live video than pre-recorded content, so look for opportunities to go live.


Nostalgia marketing is the advertising version of comfort food. Nostalgia also brings people together and creates a sense of continuity, interconnectedness, and purpose.

Social causes

GenZ users have a huge social conscious. Knowing where their favorite brands stand matters far more to them than previous generations. They want to buy from companies that share their values and support the same causes. When major social issues arise, they want to know where their brands stand.

Core Web Vitals

Core Web Vitals won’t replace SEO, but they’ll play a significant role in your SEO ranking, so it’s worth doing some research. Google is set to start using these stats as a part of their ranking factor in 2021. It uses stats that measure a website’s overall user experience and includes key factors like page loading speed, interactivity and visual stability.

To learn more about the contenders for 2021’s top trends and ways that you can incorporate them into your marketing strategy, check out Building Your Empire with SophieZo

Tune in now, then share your plans for staying on trend all year at, or on Facebook, Instagram, Twitter, or LinkedIn.


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