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Use Your Content Goldmine!
Sophie Zollmann
August 26, 2022

You already have everything you need to take your business to the next level – and it’s sitting in your content archives!

Lynn Miller is the creator of the 10X Your Expertise program that helps business owners monetize their expertise by repurposing their existing content, and she has great news for business owners:

“You are sitting on a goldmine of content!”

Think about it – every article, blog post, book, presentation, or even a bullet list of ideas can be repurposed into a new opportunity to connect with your audience and grow your business. Lynn helps her clients reinvent their existing content and generate new revenue by creating webinars, online courses, and other learning experiences that build trust, loyalty, and authority.

“When people understand the concepts you’re trying to convey, they think about it. They practice it more, and they share it with other people. When people get to the point of sharing what they’ve learned how to do and show that they can do it – that’s real learning and transformation. And that’s the kind of learning I create for my clients.”

So, how does Lynn take all that fantastic content that’s just lurking in your archives and transform it into more money for your business? She starts by deciding:

  • How to organize the existing content
  • What the learning experience will be
  • How the learning journey will happen

Then she works with her clients to develop new experiences that help their audience get to know them, get interested in their business, and get excited to learn more!

If you’d like to learn more about monetizing your expertise to take your business to the next level, check out this week’s episode. Then visit Lynn Miller at https://www.linkedin.com/in/straighttalkwriting/ or email her directly at lynn@straighttalkwriter.com

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