When the trend of social media began, it was nothing but a selection of channels that teenagers and youngsters used online to share messages with their friends. Today, social media has evolved dramatically to become one of the most important marketing strategies for...
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Common Misconceptions In
How To Measure The Success Of Your Social Media Campaign
by Sophie Zollmann | April 20, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
In recent years, social media has developed from a way of sharing pictures with your friends and family to a solution for business success. By combining technology with social interaction, these platforms provide brands with the voice they need to connect with...
Important Ideas You May Be Overlooking With Your Social Media Marketing Strategies
by Sophie Zollmann | April 13, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Most companies know that if they want to stand out from the competition and effectively connect with their customers, then they'll need to develop a solid social media strategy. In a world where your audience wants to learn more about your brand personality and what...
Business Tips: Why You Need
Help With Social Media
by Sophie Zollmann | April 6, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Just because you have your own Facebook and Twitter accounts, doesn't necessarily mean that you know how to use social media as a strategy for business success. More brands than ever before are beginning to recognize that their social presence could play an important...
3 Things That Instantly Damage Social Media Credibility
by Sophie Zollmann | March 30, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Businesses use social media for a host of different reasons. Some people tap into social channels as a way of sharing content, whereas others prefer to use it to build relationships with their customers. One of the biggest benefits of social media is the fact that it...
How To Outsource To The Perfect Social Media Manager
by Sophie Zollmann | March 23, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Outsourcing can be a difficult process for some businesses. Although the world of work is becoming increasingly remote and dispersed, many organizations still have trouble working with anyone beyond their existing circle of employees. However, the truth is that...
How A Social Media Manager Gathers Feedback Online
by Sophie Zollmann | March 16, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Customer feedback can be a powerful tool for your organization. The more you learn about what your customers like and dislike, the more you can adapt your business choices to suit their preferences. Unfortunately, most business owners simply don't have the time or...
Can You Tackle Social Media Without Specialized Expertise?
by Sophie Zollmann | March 9, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Today, most businesses know that if they want to thrive online, they need to have a presence on social media. Unfortunately, you can't just set up a profile and expect to see the results starting to roll in. Instead, you need to make sure that you have a strategy in...
3 Ways Social Media Can Improve Your PR Efforts
by Sophie Zollmann | March 2, 2018 | Digital Marketing, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management
We live in a world where practically everyone is on social media. Your grandmother is tweeting right alongside the president, and everyone's communicating faster than ever before. Since social media has become such a central focus in the lives of most modern...
How A Social Media Manager Gives Your Business The Edge
by Sophie Zollmann | February 23, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media Management, Social Media Marketing
Are you looking for something that can make your business a little more competitive in this over-saturated online market? Since social media has emerged as one of the most important tools when it comes to building a positive and on-going relationship with your...