Marketing is all about creating a positive connection with your customers. There are several marketing strategies that help you encourage and inspire your audience. When you are trying to forge a strong, lasting bond with your customers, you want to find ways to make them feel good. There are 3 areas you should focus on:… [Read More…]
Join the Club!
What’s the fastest growing trend in social media marketing? Private groups! Groups have been a popular fixture on Facebook for quite a while, and enterprising business owners are taking note. The ability to expand your brand organically on Facebook has declined significantly, and many brands have taken a hit when it comes to online engagement…. [Read More…]
Creating Your Greatest Show
We are concluding our mindfulness series with a discussion of one of the greatest success stories in history- PT Barnum. They made a movie about his incredible life a few years ago, and I AM OBSESSED!!! The Greatest Showman is an inspiring story of pursuing a dream, overcoming great obstacles, losing it all, and building… [Read More…]
SophieZo’s Business Book Club
It’s book club week and I’m sharing my favorite business books! These inspirational classics show you how to change your thinking and empower yourself to change your life. Each one presents unique, time-tested ideas that teach you to use your innate power to create the life and success that you want. We’re taking a look… [Read More…]
Put Yourself on
the Path to Success
This week, we’re taking on part 2 of our series on the mindset of success! Last week we discussed the importance of having a support network. Today we’re talking about the habits of highly successful people and the power of positive thinking. Developing a mindset of success takes practice. There are actions you can take… [Read More…]
Building a Strong Support Network
Being a successful business owner isn’t an easy task. It takes a great deal of drive and ambition to face the many challenges and frustrations along the way. You need a strong support network that inspires you, encourages you, and believes in you. Let’s take a closer look at the 3 types of people you… [Read More…]
Building Your Online Community
SophieZo knows you’re an entrepreneur on the move, so we’ve made it easier than ever to get our awesome business-building tips and advice on the go! Tune in to Building Your Empire with SophieZo anytime, anywhere! This weekly podcast is packed with ideas, tips, and proven strategies to grow your business, reclaim your time, and… [Read More…]
Sharing Your Genius
(including my very own podcast!)
Today begins a new phase on the SophieZo Blog! Woot! I’m excited to announce that 11 weeks ago, I started my new journey into podcasting. It’s called Building Your Empire with SophieZo, and it’s packed with great biz tips, tricks and other fantastic information to help you focus on what you do best and what… [Read More…]
Top Social Media Management Tech
Social media is one of your most valuable marketing tools. It keeps you connected with your audience and gives you countless ways to promote new products and services, but a successful social media strategy demands a steady stream of fresh content. If you attempted to keep your profiles active and engaging on your own, you’d… [Read More…]
Creating an Online
Course in 5 Simple Steps
You are really, REALLY good at what you do. You’ve used your expert knowledge to build a thriving business- now what? Have you ever thought about channeling some of that expertise into an online course? It’s a great way to increase your exposure, establish your authority and bring in more income, and it’s not nearly… [Read More…]