What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In fact, it’s probably the MOST important element of your marketing plan. Relationship marketing focuses on… [Read More…]
Team Building-Part 2
Welcome back to our team building series! Last week we looked at the benefits of having a full admin team, and today we’re going to discuss how you can make your business bigger and better with a marketing team. Your admin team handles the day-to-day of your business, but your marketing team has their eyes… [Read More…]
Team Building- Part 1
Every business needs an outstanding team to continue growing and meeting the standard of excellence they have set, but the configuration of the team can vary widely. If your business is growing quickly, or if expansion is one of your main goals, you’ll likely need a larger team with a heavy focus on marketing. If… [Read More…]
Top Platforms for
Membership and Online Courses
Established business owners are looking for new opportunities to share their expertise and online courses and webinars have become more popular than ever. Offering an online course is an excellent way to share your years of experience while also boosting your revenue. There are many membership and online course platforms that make it incredibly simple… [Read More…]
5 Tips for Summer Self-Care
Remember when you couldn’t wait for summer? Two months of glorious freedom awaited you as soon as school ended, and you didn’t have to do anything but have fun with your friends. Don’t you miss the good old days? It’s hard to recapture than fun summer feeling as adults. Work doesn’t stop- especially if you’re… [Read More…]
Share Your Skills
You are great at what you do. The years spent honing your skills have made you a leader in your industry. You’ve put your skills to work and built a thriving business- now what? There are countless ways to share the wealth of knowledge you’ve amassed and let others benefit from your experience (and make… [Read More…]
SophieZo Saves Your Summer!
We’re all wondering what summer will look like this year. Will it be lazy days at the pool and fun beach vacations, or are we facing a summer of staying home? You’ve been working hard and adapting to every change that’s come your way. You deserve a fun-filled summer no matter where it takes place,… [Read More…]
Top Marketing Tech
Marketing is a critical part of the ongoing success of your business. Whether you’re trying to bring in new customers, or keep your existing ones coming back, you’ll need a solid marketing strategy and top-notch skills. That can be tough on small businesses that don’t have a ton of extra time or a dedicated marketing… [Read More…]
Having It All Doesn’t Mean Doing It All
Plenty of business owners understand the feeling of being pulled in too many directions, but this week, in honor of Mother’s Day, I’m talking to the moms! So many “mom-preneurs” start their own business so they can spend more time with their families. Unfortunately, that doesn’t always go as planned! As their brand takes off,… [Read More…]
Making Your Brand Memorable
Social media is the most powerful communication tool for online business. Now more than ever, brands are using social media to keep in touch with their customers, keep them updated, and keep them interested in products and services. Keeping your brand on your customers’ minds requires a memorable social media presence. There are 5 things… [Read More…]