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SophieZo Virtually There For You

10 Social Media Apps
You NEED to Know! Part 1

February 26, 2021 by sophiezo Leave a Comment

It’s time to go beyond Facebook, Instagram, and Twitter! There are so many up-and-coming social media apps that should be on EVERY marketing expert’s radar that we can’t even fit them all into one post! Today, we’ll focus on 5 of the !0 social media apps you NEED to know! You’ve heard of most of… [Read More…]

Filed Under: Apps, Online Business, Online Business Managment, Social Media, Social Media Marketing

Finding the Right
Face for Your Business

February 19, 2021 by sophiezo Leave a Comment

Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians), partnering with a micro influencer or nano influencer is well within your… [Read More…]

Filed Under: business owner, business strategy, influencers, Marketing Strategy, Online Business, Social Media Marketing

Microcontent that
Makes a Major Impact!

February 12, 2021 by sophiezo Leave a Comment

Microcontent is an important part of your overall content strategy that often gets overlooked! Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information that your audience can process in under 30 seconds. You create plenty of headlines, videos, summaries,… [Read More…]

Filed Under: business owner, business strategy, Content, Marketing, Marketing Strategy, Online Business, Online Business Managment

You’ve Got Personality!

February 5, 2021 by sophiezo Leave a Comment

Let’s talk about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design. If you haven’t spent a lot of time thinking… [Read More…]

Filed Under: Brand Identity, business owner, business strategy, Online Business, Online Business Managment, Personal

Which Platforms are Right for You?

January 29, 2021 by sophiezo Leave a Comment

As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Facebook, Instagram, Marketing Strategy, Online Business, Social Media, Social Media Marketing, Twitter

Lights, Camera, Video Strategy!

January 22, 2021 by sophiezo Leave a Comment

Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies. Let’s look at some of the top reasons to add video to your marketing strategy: The average consumer watches… [Read More…]

Filed Under: business owner, business strategy, digital marketing, Marketing, Marketing Strategy, Online Business, Video Marketing

Reuse, Recycle, Repurpose

January 15, 2021 by sophiezo Leave a Comment

Content is king, but creating it takes LOTS of time! Rather than reinventing the wheel day after day, let’s look at new ways to reuse your existing content. Not only will it save you time and money, it will give you the chance to try new avenues with content that’s already proven to be a… [Read More…]

Filed Under: business owner, business strategy, Content, Marketing, Marketing Strategy, Online Business

Improving Your Web Traffic

January 8, 2021 by sophiezo Leave a Comment

Your website is your home base- it’s the door to your virtual business- and you want to bring in lots of visitors! Let’s start by sprucing up your website! Take a cold, hard look at your website- pretend you’re a first-time visitor- what’s the first impression your website makes? If it’s not giving the welcome… [Read More…]

Filed Under: business owner, business strategy, Marketing Strategy, Online Business, Web Traffic

Last-Minute Tips to Get Your
Business Ready to Take On 2021!

January 1, 2021 by sophiezo Leave a Comment

We’re counting down the last moments of 2020- are you ready to hit the ground running in 2021? The clock may be running out on this year, but you’ve still got time to get everything in place to start the new year off right. Let’s talk last-minute prep! Here are 3 things you need to… [Read More…]

Filed Under: business owner, business strategy, Delegating, New Year, Online Business, Online Business Managment, Resolution, Team, Year End

Resolutions that Work!

December 25, 2020 by sophiezo Leave a Comment

We’ve almost made it through the craziness of 2020, and we’re eagerly looking forward to 2021! It’s time to talk about making resolutions for your business that you can actually keep! You might have given up on resolutions in the past, but with SophieZo’s fail-proof goal-setting plan, you’ll be ready to stick with your resolutions… [Read More…]

Filed Under: business owner, business strategy, goals, Holiday, New Year, Online Business, Resolution

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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