Next level success requires a bold leader. It’s your job to dream big, envision the future of the company, and effectively communicate your mission and goals to your team. Because here’s the thing; no matter how inspired your success plan is, you’ll never get to the...
Blog
Put Your Personality to Work!
by Sophie Zollmann | February 1, 2024 | Authenticity, Be Yourself, Being Real, Brand Identity, Business Owner, Business Planning, Entrepreneurs, Online Business, Online Business Managment, Uncategorized
Your business is more than a brand. It’s a unique entity that brings people together through a shared vision, mission, goals, and dreams for the future. Your business has a style and personality all its own, and that’s what sets you apart from your competition. There...
The 5 Keys to Building GREAT Customer Relationships
by Sophie Zollmann | January 25, 2024 | Business Owner, Business Planning, Customer, Customer Service, Entrepreneurs, Online Business, Online Business Managment, Uncategorized
Sustainable success is built on a strong foundation of trust and loyalty. You rely on your customers for revenue, recommendations, and referrals, so it’s important to focus on the pillars of your client relationships early in the game. Establishing trust with your...
Thinking About a Tech Upgrade? Start here!
by Sophie Zollmann | January 18, 2024 | Business Owner, Business Planning, Entrepreneurs, Online Business, Online Business Managment, Tech Tools, Technology, Uncategorized
Technology - whether you love it or hate it, your tech stack is one of the most important cornerstones of your business framework. If you’re a tech aficionado, you’re probably up to date on the latest and greatest tech. You know which software and apps have the...
Is it Time for A New Lead Magnet?
by Sophie Zollmann | January 11, 2024 | Business Owner, Business Planning, Entrepreneurs, Lead Magnet, Leads, Online Business, Online Business Managment, Uncategorized
Lead generation strategy can be tricky. Business owners devote a lot of brainpower to creating compelling, evergreen lead generation strategies that draw customers in and keep them coming back for more, but even your most successful lead magnet won’t last forever!...
3 Steps to Better Brand Positioning
by Sophie Zollmann | January 4, 2024 | Brand, Brand Identity, Branding, Business Owner, Business Planning, Inspiration, Motivation, Online Business, Online Business Managment, Uncategorized
Successful marketing boils down to one thing; getting your business seen by the right people at the right time. Brand positioning is a huge challenge for many business owners. It’s hard to create marketing messages that truly resonate with your target audience, and...
Wrapping Up an Incredible Year!
by Sophie Zollmann | December 29, 2023 | Business Owner, Business Planning, Holiday, New Year, Online Business, Online Business Managment, Uncategorized
Can you believe that we’re already wrapping up 2023??? This year has FLOWN by, and I hope it’s been amazing. As you prepare for 2024 and all the opportunities ahead, I hope you’ll take a few minutes to reflect on all that you accomplished this year. Celebrate your...
Defining Your Leadership
by Sophie Zollmann | December 22, 2023 | Business Owner, Business Planning, Entrepreneurs, Management, Online Business, Online Business Managment, Operations Management, Podcast, Team Building, Team Management
A $1M+ company needs a leader with a strong vision and clearly defined mission that supports the overall goals. That’s you! You’re the visionary that builds the foundation of your business, and that’s a HUGE task. You have to have a systemic approach to build the...
Leadership Strategies for Your Marketing Team
by Sophie Zollmann | December 15, 2023 | Business Owner, Business Planning, Entrepreneurs, Online Business, Online Business Managment, Operations Management, Podcast, Team Building, Team Management
Your marketing team is the foundation of your ongoing growth and sustainable success, so it needs to be jam-packed with creative, innovative leaders who are ready to take your business to the top! Leading your marketing team to greatness is a monumental task, but you...
6 Steps to Better Brand Strategy
by Sophie Zollmann | December 8, 2023 | Brand, Brand Identity, Business Owner, Business Planning, Entrepreneurs, Online Business, Online Business Managment, Operations Management, Podcast, Strategy
Your brand strategy is the foundation for your marketing success. Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won't know who you are, and they won't recognize you in the crowd of...