Keeping an endless stream of content flowing is a struggle for even the savviest content creators!

Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by developing content waterfalls.

A content waterfall is a smart way to repurpose and reuse your best content. It starts with:

Choosing Your Starting Content

Creating a content waterfall starts with choosing a substantial piece of content that you create regularly like your blog, podcast, or video series. This will be your starting content. You can craft a new piece of content each time you start your waterfall or you can use existing content to get started. If you choose to start with existing content, focus on the pieces that have performed well with your target audience. 

Tip: if you’re starting with existing content, use Google Analytics to find your most popular content piece or content topics. It could be a blog post that drives lots of traffic to your website. Maybe it’s an article or infographic that gets tons of likes and shares. Or a topic you cover that engages your audience frequently that you can expand upon. Once you’ve chosen or created your starting piece of content, you’re ready to dive into the next step!

Reimagine and Repurpose

There are countless ways to repackage and repurpose your content. Pull out some of the main ideas and create an infographic, expand on it to create an entire webinar, or take your best lines out for social posts for example.

Tip: As you’re repurposing your content, there are a couple of things to keep in mind. Think about how your audience engages with your content. Do they ask questions? Do they share ideas and experiences of their own? This can guide you as you create your waterfall. You might create a tips list to answer those FAQ’s or a helpful guide that gives your audience more information on the topics that really piqued their interest.

Choose Your Distribution Channels

Once you’ve developed lots of shiny new content from your original primary piece, it’s time to share it with your audience. And to do that effectively, you’re going to need to do some research. Not only do you need to know what platforms your ideal customers prefer, you’re also going to need to know the most effective time to post your content. 

Tip: You can use the tools offered on top platforms such as Meta Insights, Google Analytics, YouTube Analytics, or you can use the analytics offered by your CRM software to determine the best day and time to post for maximum impact.

Content waterfalls make it really easy to deliver a variety of content formats on topics and themes that resonate with your ideal customer. But if you don’t have the time or desire to go chasing waterfalls, a digital marketing team can help!

Learn how the marketing experts at SophieZo keep content flowing at www.sophiezo.com!