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Relationship Marketing 101

July 3, 2020 by sophiezo Leave a Comment

What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In fact, it’s probably the MOST important element of your marketing plan. Relationship marketing focuses on… [Read More…]

Filed Under: business owner, business strategy, Communication, customer, Online Business, online community, Social Media

Do You Know How To Let Go And Communicate Effectively?

December 30, 2016 by sophiezo Leave a Comment

Many businesses already know just how effective an online business manager can be when it comes to helping operations run smoothly. When all of their skills are leveraged, an OBM can become an essential part of your organization and the grease that keeps the wheels turning toward success. After all, these unique professionals are perfectly… [Read More…]

Filed Under: business management, business planning, business strategy, Communication, Delegating, Online Business Managment, Operations Management, Project Management, Team Management, Time Management

Your Quick Guide to Automated Email

August 19, 2016 by sophiezo Leave a Comment

If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business strategy, Communication, Content, Email, OBM, Online Business Managment, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services, Websites

Social Media Tips for Entrepreneurs

July 1, 2016 by sophiezo 2 Comments

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]

Filed Under: advertising, business management, business strategy, Communication, Delegating, Facebook, google+, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, Pinterest, production, Project Management, Promotion, Social Media, Team Management, Time Management, Twitter

Why Your Business Needs A Newsletter

September 11, 2015 by sophiezo Leave a Comment

When people give you their email address, that’s a clear sign that they want to know more about your business. They want useful, timely information that is relevant to their needs. And generally, they also want sneak previews, early access, and even discounts to the product or service you provide. Give Them What They Want!… [Read More…]

Filed Under: Communication, Ezine, Internet Marketing, Marketing, Newsletter, Outsourcing, Virtual Assistant, Virtual Services

Let Your VA Save Your Bacon!

July 10, 2015 by sophiezo Leave a Comment

Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]

Filed Under: Blogging, Communication, Content, Delegating, Editing, Newsletter, Online Business Managment, Outsourcing, Proofreading, Virtual Assistant, Virtual Services

Does Your Contact List Need A Refresh?

January 16, 2015 by sophiezo Leave a Comment

There is never a bad time to update your contact list, and maintaining contact with your clients is vital to the health of your business. Whether you keep your contacts’ information in a database, an email program or an old-school paper Rolodex, this is the kind of not-so-thrilling task that often gets pushed to the… [Read More…]

Filed Under: advertising, Communication, Delegating, Internet Marketing, Marketing, Newsletter, Online Business Managment, Outsourcing, Time Management, Virtual Assistant, Virtual Services

The Art Of Giving Thanks

January 9, 2015 by sophiezo Leave a Comment

The holidays are over, and likely as not, you received some gifts or gift certificates from friends, relations, business colleagues, vendors, coworkers or even people who view you as a prospective client. You already know you need to express gratitude, but there are two issues to consider: what type of thank-you is appropriate, and where… [Read More…]

Filed Under: Communication, Holiday, Outsourcing, Time Management, Virtual Services, writing

Survey Says: Get Some Help!

November 14, 2014 by sophiezo Leave a Comment

A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you’re soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need). If you… [Read More…]

Filed Under: Communication, Delegating, Inspiration, Internet Marketing, Money Savers, Outsourcing, production, Time Management, Virtual Assistant, Virtual Services, writing Tagged With: surv

Need Help With Your Newsletter?

November 7, 2014 by sophiezo Leave a Comment

Regular contact with your email list is crucial to your business success. A weekly newsletter can be a lot to do on your own. If you need help creating and sending your newsletter on a regular basis, ask a Virtual Assistant for help. She can create, test and send your newsletter for you. Contact me… [Read More…]

Filed Under: Communication, Delegating, Ezine, Marketing, Newsletter, Online Business Managment, Outsourcing, Time Management, Virtual Assistant, Virtual Services

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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