Knowing when to say no is REALLY hard for business owners. We are programmed to say, “yes!” We’re trying to build our business, bring in new clients, take on more projects, and we feel like we have to say yes to EVERYTHING to make that happen. But as your company grows, there will come a… [Read More…]
Relationship Marketing 101
What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In fact, it’s probably the MOST important element of your marketing plan. Relationship marketing focuses on… [Read More…]
Do You Know How To Let Go And Communicate Effectively?
Many businesses already know just how effective an online business manager can be when it comes to helping operations run smoothly. When all of their skills are leveraged, an OBM can become an essential part of your organization and the grease that keeps the wheels turning toward success. After all, these unique professionals are perfectly… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Social Media Tips for Entrepreneurs
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]
Why Your Business Needs A Newsletter
When people give you their email address, that’s a clear sign that they want to know more about your business. They want useful, timely information that is relevant to their needs. And generally, they also want sneak previews, early access, and even discounts to the product or service you provide. Give Them What They Want!… [Read More…]
Let Your VA Save Your Bacon!
Isn’t it a great feeling when the blog posts, newsletters, emails, and social media posts you send out into the world generate lots of response from your community? It sure is – because you know you are connecting in a meaningful way with the people who are the heart of your business. But what happens… [Read More…]
Does Your Contact List Need A Refresh?
There is never a bad time to update your contact list, and maintaining contact with your clients is vital to the health of your business. Whether you keep your contacts’ information in a database, an email program or an old-school paper Rolodex, this is the kind of not-so-thrilling task that often gets pushed to the… [Read More…]
The Art Of Giving Thanks
The holidays are over, and likely as not, you received some gifts or gift certificates from friends, relations, business colleagues, vendors, coworkers or even people who view you as a prospective client. You already know you need to express gratitude, but there are two issues to consider: what type of thank-you is appropriate, and where… [Read More…]
Survey Says: Get Some Help!
A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you’re soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need). If you… [Read More…]