Paid advertising is a cornerstone of a successful marketing plan, so why do so many business owners avoid it?

Some entrepreneurs worry about the cost, others avoid paid advertising because they’re not sure where to start, and a few are still convinced that they can drive growth and brand awareness through organic reach alone.

But if you’re still on the fence about paid ads, it might be time to rethink that! Here’s why:

• You’ll See Results Immediately

Organic strategies might be free, but seeing real growth takes a looooooong time. While you’re waiting around for your followers to increase, you’re missing opportunities, leads, and revenue.

Paid ads can instantly drive traffic to websites or landing pages which means you can see results within hours of launching an ad! Paid ads also make it easy to scale your campaigns to reach new audiences quickly or make changes and tweaks in real time to make your ad more impactful.

• It’s Easier Than You Think

If you’ve never built an ad campaign before, it can feel a little daunting or overwhelming, but don’t stress! There are so many tools available that can help you create a professional quality ad in no time.

If you’re creating a Google ad, you can use an all-in-one tool like Smart Campaigns to automate most of the process. Google Ads also offers copy suggestions, pre-set templates and formats, and multiple bidding strategies to customize your campaign to fit your business and your budget.

Facebook Ads have the added benefit of a step-by-step wizard that walks you through the process of choosing campaign objectives, audience targeting, ad formats and budget allocation. Simply start with Meta Ad’s Manager’s Guided Creation, and the rest is easy! Facebook is a great choice for businesses that have a diverse target audience, and their budget optimization tools can help you create an effective allocation strategy for any marketing budget.

• Paid Ads Uplevel Your Business

When you want to reach the next level of success, you’ve got to boost your visibility, attract new clients, and create consistent opportunities for growth and expansion, and paid ads are the fastest, most effective way to accomplish those things.

There are 3 foundational elements that let you know that you’re ready to launch your first add campaign:

1. You’ve got specific, measurable goals that you want to achieve through this marketing initiative.
2. You’ve got a clearly defined target audience and a deep understanding of their needs and desires.
3. You’ve built out offers, landing pages, and a website that are fast, user-friendly, and ready for prime time!

When you have these elements in place, you’ve got everything you need to build an effective, impactful paid ad campaign that delivers real results!

Ready to add paid advertising to your marketing plan? The marketing experts at SophieZo can help! Learn more at www.sophiezo.com