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4 Simple Goals To Set For Your Social Media Marketing Strategy

April 28, 2017 by sophiezo Leave a Comment

Many business owners assume that they can just “start” social media marketing. However, without the help of a social media manager, it can be very difficult to dive in and achieve any real success. Businesses need a strategy to help them determine which channels they need to be on, what kind of content they should… [Read More…]

Filed Under: advertising, digital marketing, Facebook, Instagram, Internet Marketing, LinkedIn, Marketing, Social Media, Social Media Management, Social Media Marketing

3 Tips For Using Video Advertising On Social Media

March 3, 2017 by sophiezo Leave a Comment

Whether you’re new to social media advertising or you’re looking for ways to spruce up your current efforts, you might consider adding video to your Facebook ads. In a world of people who often prefer to view their information instead of reading it, video can be a great way to shake your prospects out of… [Read More…]

Filed Under: advertising, digital marketing, Facebook, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing, Video Marketing

When And Why You Should Use Paid Facebook Advertising

January 20, 2017 by sophiezo Leave a Comment

Getting people interested in your brand through social media is one thing – but prompting them to convert as a result of that interest is something entirely different. While many companies today understand how they can start promoting their content via a variety of owned channels such as Twitter, LinkedIn, and Facebook – they frequently… [Read More…]

Filed Under: advertising, digital marketing, Facebook, Internet Marketing, Social Media, Social Media Management, Social Media Marketing

Why The Best Affiliate Marketing Tactic Is An OBM

November 18, 2016 by sophiezo Leave a Comment

Online business managers can prove themselves to be useful to a business organization in a number of different ways, from helping you to discover the goals behind your business and launch your new venture, to ensuring that customer service and communications are constantly handled with professional care. Whatever you decide to hire your online business… [Read More…]

Filed Under: advertising, Affiliate Marketing, business management, business planning, business strategy, Internet Marketing, Online Business Managment

Should My Business Be On Instagram?

October 28, 2016 by sophiezo Leave a Comment

As visual platforms continue to grow more popular, it makes sense that many companies are beginning to think about getting involved with social media solutions like Pinterest, Snapchat, and Instagram. While Facebook might be the most popular social network around today – it’s not the only option, and if you’ve got a way to engage… [Read More…]

Filed Under: advertising, business strategy, Instagram, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing

How to Write Better Headlines for Your Facebook Ads

September 30, 2016 by sophiezo Leave a Comment

Today, more than 1.13 billion daily users visit Facebook to check up on their friends and engage in interactions with brands, companies, and relatives. With so much potential traffic available through this popular social media platform – it’s no wonder that companies are constantly searching for new and improved ways to get involved with the… [Read More…]

Filed Under: advertising, Facebook, Internet Marketing, Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing

Your Quick Guide to Automated Email

August 19, 2016 by sophiezo Leave a Comment

If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business strategy, Communication, Content, Email, OBM, Online Business Managment, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services, Websites

Building Brand Awareness

August 12, 2016 by sophiezo Leave a Comment

Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]

Filed Under: advertising, Blogging, Branding, business management, business planning, business strategy, Delegating, Marketing, OBM, Online Business Managment, Organization, Organizing, Outsourcing, production, Project Management, Promotion, Time Management, Virtual Services

Social Media Tips for Entrepreneurs

July 1, 2016 by sophiezo 2 Comments

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]

Filed Under: advertising, business management, business strategy, Communication, Delegating, Facebook, google+, Internet Marketing, Marketing, OBM, Online Business Managment, Organization, Outsourcing, Pinterest, production, Project Management, Promotion, Social Media, Team Management, Time Management, Twitter

Top Tips for Email Marketing

August 28, 2015 by sophiezo Leave a Comment

I’ve compiled a list of the most useful, useable tips for your marketing emails. To get emails done right, there are a lot of bases to cover. You can use this as a checklist to help ensure you are doing the most to maximize the impact of your efforts. Keep it short and sweet. People… [Read More…]

Filed Under: advertising, Delegating, Internet Marketing, Marketing, Online Business Managment, Outsourcing, Promotion, Virtual Assistant, Virtual Services

Next Page »

We’ve been working with Sophie Zollmann for almost half a year now, building an online lifelong learning platform and community from the ground up (because in-person classes became impossible in light of the corona virus). Sophie has guided every technical aspect of this enterprise including the construction of landing-pages and websites, the management of mailing lists and revenue funnels, setting up Zoom meetings, etc., allowing us to focus exclusively on content production and marketing. This platform is now off the ground and succeeding beyond our wildest hopes.

We couldn’t have built it without Sophie’s support, which has always been prompt and timely, and her guidance, as she’s always pointed us to the most efficient and economical solutions to whatever technical issue we’ve faced. In the heat of the moment, I’m sure we’ve not always been easy to work with, but Sophie has also been generous and understanding to a fault. In sum, her support has been flawless and absolutely essential to the success of our online enterprise. We will be relying on her services again as we ramp up for our next phase of growth.

David Peritz
Founding Director
Minerva Academy of Lifelong Learning


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