Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you’re not making the most of your marketing budget. Fortunately, you don’t have to guess at the right social media marketing strategies for your company…. [Read More…]
How To Use Facebook
Using Social Media To Fix An Outdated Brand
Brands, just like anything else in this world, can quickly become outdated and irrelevant when they’re not frequently assessed and updated. After all, the business world is constantly changing, with new technologies, and new methods designed to make it easier for organizations to connect with their customers. The good news is that if your brand… [Read More…]
How to Create Killer Newsletters
Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Building Brand Awareness
Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]
Connect with Your Clients
Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask! Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several… [Read More…]
Social Media Tips for Entrepreneurs
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]
Top Tips for Email Marketing
I’ve compiled a list of the most useful, useable tips for your marketing emails. To get emails done right, there are a lot of bases to cover. You can use this as a checklist to help ensure you are doing the most to maximize the impact of your efforts. Keep it short and sweet. People… [Read More…]
Social Media 101
Many small business owners are leery of social media and stay away from it, missing out on a great opportunity for visibility and brand awareness. But others are a bit too gung-ho about it and overuse or misuse it to their own detriment. No matter where you fall within this spectrum, there is always something… [Read More…]
Time Saving Tips for Entrepreneurs
Do you wish there were more hours in the day? Do you find yourself working at night and over the weekend? Most small business owners have a huge load of responsibilities on their plates, and if you’re just starting out or work solo, you aren’t alone if you wish you had more time to get… [Read More…]