When you’ve set your sights on reaching the $1M+ milestone, there is one tool that will help you get there faster than any other: social media.

Whether you love social media or hate it, you can’t argue with the results. According to Hootsuite, 90% of marketers say that social media has increased their brand exposure, and greater visibility means more leads, faster growth, and increased revenue for your business.

If you’re still on the fence about adding social media to your content marketing strategy, here are some key points that will change your mind!

•   Social Media Drives Connections

Social media is a unique tool that allows you to communicate directly with your ideal clients in real time. That connection empowers you to create meaningful conversations around your brand while building relationships, trust, and loyalty. Social media can also be the key to higher customer satisfaction and a better user experience overall.

Tip: According to Microsoft, 54% of consumers prefer social media for customer service over phone or email support. Leverage your social media as a communication tool to resolve issues, answer questions, and engage with customers quickly and publicly.

•   Social Media is Cost Effective

Paid advertising on social media is far more affordable than traditional advertising channels like print, tv, and radio. It’s also more effective. Social media marketing offers advanced targeting options that help you connect with your ideal clients in a way that traditional channels can’t.

It can also increase your web traffic and improve your conversion rate. In fact, based on a study conducted by the Content Marketing Institute, social media drove 10% of all referral traffic in 2023!

Tip: Use platform tools like Facebook Ads manager, Google Ads, and LinkedIn Ads to micro-target audience segments based on demographics, interests, and behavior.

•   Social Media Shows You When Your Marketing is Working

The analytics dashboard might be social media’s strongest advantage. You never have to wonder whether your marketing is working because it’s right there in the numbers!

You can track your engagement rate, conversion rate, reach, impressions, and follower counts in real time. When the numbers are trending up, you know you’re on the right track. When you see a decline, you know you need to pivot!

Tip: Use platform features and analytics tools like Hootsuite Analytics, Sprout Social, or BuzzSumo to track performance metrics, customer feedback, and trends in real time to assess and improve marketing efforts.

Every coach, consultant, and entrepreneur should be using social media as a cornerstone of their content marketing strategy.

The marketing experts at SophieZo develop customized strategies that help you connect with your ideal customers and build lasting relationships that drive growth for your business. Learn more at www.sophiezo.com