Does marketing scare the hell out of you?

Do you find yourself shying away from marketing because you fear the specter of wasted time, wasted money, and unsatisfying results??

Enough!!

Let’s face those biggest marketing monsters head on and show them who’s boss!

Why is Marketing so Scary?

There’s no denying it- marketing is a BIG deal. It’s one of the major cornerstones of your success, and without an effective marketing strategy in place, you’re not going to get very far. But launching a new marketing initiative can be really scary. You’re investing time, effort, and money and a marketing campaign that goes nowhere can really kill your marketing budget. Lots of business owners don’t maximize their marketing efforts because they fear:

•   Failing to connect with ideal customers
•   Wasting resources on ineffective strategies or channels
•   Getting lost in a sea of content.

Don’t Panic!

I get it- marketing is a risk, and taking a risk is always a little scary, but no need to go crying to your mummy!

I’ve been there myself more than once. I started my business from scratch, and let me tell you, there were some scary spots along the way. I had my share of marketing missteps, but with every stumble, there was a lesson learned, and those struggles are ultimately what shaped my strategy and made it what it is today.

Stand Up to the Marketing Monster!

Don’t let your fear hold you back from the next level of success! Here’s how you can take control of your marketing anxiety once and for all!

•   Terrified about reaching your target audience?

The better you know your target audience, the more successful you will be at building relationships with them. You need a clear picture of who they are and what they want, so your research should include demographics, psychographics, buying behavior, and motivators.

Tip: Use your research to build highly detailed ideal client avatars. Create avatars for each segment of your target audience. Give them a name and a picture and rely on these helpful facsimiles of your ideal clients to direct your marketing efforts.

•   Worried about Wasted Resources?

You probably don’t have an endless stream of cash to dedicate to your marketing efforts, and your valuable time is definitely limited! Maximize your budget and your time by researching your most effective marketing channels before you launch your next campaign.

Tip: Don’t rely on your gut feeling for marketing! Use tools like Google Analytics to determine which channels are delivering the most website traffic. Use the insights to learn more about where your audience is coming from, how they’re interacting with your website, and which marketing channels deliver the best conversions.

•   Scared of Getting Lost?

In a sea of social media, it’s all too easy for your marketing message to sink… There’s a lot of competition for your target audience’s attention, and if you’re going to get ahead, you’ve got to make sure your message gets in front of the right people at the right time.

Tip: Use platform tools to figure out when your ideal audience is online and where they’re spending their time. Tools like Facebook Insights and Instagram Insights can provide useful data on your audience’s most active times and days, so you can schedule your posts accordingly for maximum impact.

Success takes courage! You have to be willing to take a risk here and there to win big, but you can maximize your chances of success by doing your research, using your data, and using your tools to develop and deliver a marketing message that resonates with your ideal clients every time!

Don’t let marketing scare you ever again! Talk to the marketing experts at SophieZo about customized solutions and strategies for your business today! Book your FREE digital success session now! https://link.automationonamission.com/widget/bookings/chatwithsophiezo