I love supporting women in business, so I was eager to invite my friend and colleague, Carlyn Bushman, to Building Your Empire with SophieZo. Not only is Carlyn a small business expert with years of experience building businesses from the ground up, she’s also a...
It’s that time of year again, and this year the holidays seem busier than ever! You’re busy at work, there are a million things to do at home, and you’ve got a shopping list a mile long. Well, folks, I want to help you out during the holiday rush, so I’ve compiled a...
This week, I had the honor of interviewing my dear friend and mentor, Bob Burg, on my podcast, Building Your Empire with SophieZo. I’ve known Bob for many years now, and his excellent advice has had a huge impact on the way I do business. Bob has been successfully...
Can you guys believe that yesterday was Thanksgiving?? I couldn’t let Thanksgiving slip past without taking the time to express my gratitude to all of you. I want to sincerely thank you for standing behind me as I make changes in my business. I’m thankful for the...
We have got a BIG holiday coming up. No - not Thanksgiving - although it’s great and I’m very much looking forward to it, I’m focused on something even bigger… Black Friday weekend!! That’s easily the biggest holiday for any business, and with the addition of Small...
It’s that time again - the 4th quarter, the end of the line for this year! Time to sit down and take a close look at the good, the bad, and the ugly… Before we can even think about ringing in the new year and what 2022 might bring for our businesses, we’ve got to take...
I hope you all had a fun Halloween! I really enjoyed seeing all the cute little trick-or-treaters, and I may or may not have a stash of leftover candy sitting in front of me as we speak! All the Halloween shenanigans got me thinking about how often we wear costumes...
Lead magnets are an important part of your success strategy. You spend a lot of time and money researching, creating, and testing new lead magnets with the hopes they’ll attract prospective new customers and funnel some promising new leads into your sales pipeline....
Rebranding your business is a major project! When you update your branding, you’ve got to update EVERYTHING - nothing can slip through the cracks. And when you actually consider all of your assets, you’ll realize that’s an awfully big job! You need to start by...
Rebranding your business is a major decision. There are lots of changes to undergo, and countless decisions to be made, but they don’t have to be overwhelming. When you have a step-by-step plan that takes you from start to finish, you’re free to focus your attention...
