Lead generation strategy can be tricky. Business owners devote a lot of brainpower to creating compelling, evergreen lead generation strategies that draw customers in and keep them coming back for more, but even your most successful lead magnet won’t last forever!...
Successful marketing boils down to one thing; getting your business seen by the right people at the right time. Brand positioning is a huge challenge for many business owners. It’s hard to create marketing messages that truly resonate with your target audience, and...
Can you believe that we’re already wrapping up 2023??? This year has FLOWN by, and I hope it’s been amazing. As you prepare for 2024 and all the opportunities ahead, I hope you’ll take a few minutes to reflect on all that you accomplished this year. Celebrate your...
A $1M+ company needs a leader with a strong vision and clearly defined mission that supports the overall goals. That’s you! You’re the visionary that builds the foundation of your business, and that’s a HUGE task. You have to have a systemic approach to build the...
Your marketing team is the foundation of your ongoing growth and sustainable success, so it needs to be jam-packed with creative, innovative leaders who are ready to take your business to the top! Leading your marketing team to greatness is a monumental task, but you...
Your brand strategy is the foundation for your marketing success. Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won't know who you are, and they won't recognize you in the crowd of...
How do you know if your marketing is really hitting the mark? When you’re spending your valuable time, money, and resources on a new marketing initiative, you want it to pay off! You don’t have time to play guessing games or wait around and hope it all works out....
Are you constantly buried under the day-to-day tasks of your business? You need to stay in your lane! Your role as the CEO is to be the leader, and you can’t do that if your entire day is consumed with the minutiae of running a business. You’ve got to step away from...
A solid foundation is crucial! You wouldn’t build your house on shaky ground, and you can’t build a sustainable business on a foundation that’s not rock-solid either. I’ve been talking a lot lately about the 12 Pillars of Success. These cornerstone principles help you...
What’s your CEO style? Are you calm, cool, collected, and a master at delegating tasks? Or do you often feel like you’re running around like a chicken with your head cut off? Running a business can feel a little chaotic at times, but if you’re constantly all over the...
