Change is inevitable. Markets shift and customer needs and wants change over time. If your business doesn’t evolve along with industry trends, you’ll find yourself falling behind.

To keep your business flexible, adaptable, and ready to meet your customers’ needs, it’s important to keep an eye on the trends and pay attention to industry breakthroughs, but customer feedback will always be your most reliable guideposts that point your business in the right direction.

Customer feedback and suggestions should act as a compass, leading your growth and mapping your ongoing evolution. Here are 3 smart ways to use customer insights to change your business for the better:

1. Collect Feedback from Multiple Channels

There are so many options for gathering customer feedback. Surveys, reviews, social media, customer service interactions, and social listening are just a few of the channels that provide invaluable insights into your customers’ challenges, pain points, and desires. A multi-channel approach gives you a well-rounded view of your brand’s strengths and areas for improvement.

Try This: Want to know what your customers think about your brand? Just ask! Use top survey tools like Survey Monkey, Typeform, or Google Forms to create customized, user-friendly surveys that make it easy for your customers to provide invaluable feedback.

2. Prioritize Actionable Feedback

When you get feedback that includes actionable ideas to improve your customer experience, use it! Most customer insights are helpful in some capacity, but suggestions that can immediately improve customer satisfaction or drive brand growth should always be prioritized.

Try This: Segment your feedback using sentiment analysis tools like MonkeyLearn or Lexalytics. This can help you gain a better understanding of customer emotions, opinions and attitudes so you can prioritize your most helpful and actionable feedback.

3. Show Customers Their Impact

Show your customers how much you value their input by highlighting the changes inspired by their suggestions. When you adapt your business based on customer feedback, share the evolution through social media posts, email updates, or blog posts.

Try This: Dialogue creates a feedback-friendly brand culture. Create a conversation around your brand’s ongoing growth and evolution by regularly sharing “You Said, We Did” updates that show customers how their input impacts your brand.

Letting your customers guide your growth and evolution is part of creating a customer-centric brand, but remember, you don’t have to incorporate every suggestion! It’s essential that you remain true to your core values, mission and vision, and it’s okay to reject input that goes against your overall brand identity.

When you listen to your customers and prioritize their feedback, you strengthen customer loyalty and set yourself apart as a brand that genuinely listens and adapts.

Want to build a customer-centric brand identity? Talk to the marketing experts at SophieZo. They excel at creating customized content marketing plans based on your mission, your goals, and your customers. Learn more at www.sophiezo.com