Working from home has lots of advantages, but there are a few drawbacks as well. Many online business owners find themselves frequently distracted by household demands or interrupted by family noise when they’re trying to work. Creating a home office space that cuts...
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Creating A Home
New Year, New Goals
by Sophie Zollmann | January 3, 2020 | Business Planning, Goals, New Year, Online Business
It’s a brand-new year, and you’ve got 365 chances to do something amazing! You’ve probably already started thinking about goals you want your business to accomplish this year, but if you’re still working on your ultimate 2020 game plan, here are some tips to help make...
Year End Letter
by Sophie Zollmann | December 27, 2019 | New Year, Year End
Hello Friends! As we approach the end of 2019, I’ve been reflecting on what an amazing year it has been. This year has been filled with unexpected blessings, incredible opportunities, and personal growth, but it all came about in a pretty unusual way! Earlier this...
Building A Team That
Keeps Your Brand On Top
by Sophie Zollmann | December 20, 2019 | Business Planning, Social Media Management, Team Building, Team Implementation
In an increasingly crowded sea of online businesses, the competition is fierce. Your success depends on your ability to create a very visible online presence and stay actively engaged with your audience. If you want to stand out from your competition, your business...
Online Business Is for
Everyone – Even Santa!
by Sophie Zollmann | December 13, 2019 | Business Owner, Holiday, Online Business, Online Marketing
The numbers are in. This year’s Black Friday sales were some of the biggest in history, and 65% of purchases came from online shopping. We’ve known for a while that the world is growing more digital by the day, and the sharp increase in online spending sends a clear...
Give Yourself the
Gift of Self-Care
by Sophie Zollmann | December 6, 2019 | Holiday, Relax, Self-care
Ah, the holidays… That wonderful season of lights, carols, family, friends, gifts, parties, and STRESS! Yes, the holidays are filled with fun, but they’re also full of extra tasks on top of an already busy life and heavy workload. If you’re not careful, the season of...
Happy Thanksgiving, Friends!
by Sophie Zollmann | November 28, 2019 | Family, Friends, Holiday, Thankful, Thanksgiving
I love Thanksgiving. It’s a chance to connect with the people you love, give thanks for your blessings, and eat some really amazing food! I’ve been thinking a lot about gratitude lately. It’s easy to be thankful when life is going well, and everything seems to be...
Is Your Business
Ready For The Holidays?
by Sophie Zollmann | November 22, 2019 | Holiday, Management, Strategy
It’s official - the holidays are here. You might not have finished the leftover Halloween candy, but the holiday spirit is out in full force. Is your business ready? Holidays are all about connecting with the people that matter to us. You certainly care about your...
Who’s Managing
Your Marketing Efforts?
by Sophie Zollmann | November 15, 2019 | Digital Marketing, Internet Marketing, Management, Marketing, Strategy
If you had to pinpoint the most crucial element of your business, what would you choose? Having a great product or service? Obviously, that’s important, but it’s not enough to guarantee your success. Maybe it’s having a great website? Nope. You need that, too, but it...
Why Do I Need A Copywriter?
by Sophie Zollmann | November 8, 2019 | Copywriter, Copywriting, Management, Strategy, Team
You finished school and thought, “Awesome - I’ll never have to write another essay!” Then you started an online business where the vast majority of your communication is written. Whoops… In a business that relies on email, newsletters, social media and blogs to build...