Everyone loves a good superhero, but in the business world, not all superheroes wear capes. A social media manager can be just the hero your company needs to save you from time-sucking villains while always being there to serve and protect your online citizens! Social...
Blog
Which Platform Is
Best For Your Brand?
by Sophie Zollmann | November 23, 2018 | Digital Marketing, Facebook, Instagram, Internet Marketing, Social Media Marketing
With so many social media platforms available, how do you choose the best ones for your brand? Each one has great features, but not every platform is a good fit for every product. We’ll take a look at the most popular platforms and what makes them a good fit for your...
Five Tips For Successful Stories
by Sophie Zollmann | November 16, 2018 | Digital Marketing, Internet Marketing, Social Media Management, Social Media Marketing
You’ve likely noticed the story feature on Facebook and Instagram, but do you know how to incorporate it into your social media marketing campaign? Stories consist of images or short videos that disappear after 24 hours. Stories are an opportunity to post exclusive,...
Instagram Posts That
Will Boost Your Brand
by Sophie Zollmann | November 9, 2018 | Digital Marketing, Instagram, Internet Marketing, Social Media Management, Social Media Marketing
With over 800 million active users, Instagram gives you unlimited opportunities to reach your target audience. Not only does Instagram have millions of loyal followers, most of them check the app multiple times a day. That’s a lot of opportunities to connect, so...
5 Tips For Finding
New Followers
by Sophie Zollmann | November 2, 2018 | Digital Marketing, Internet Marketing, Social Media Management, Social Media Marketing
A social media marketing campaign can’t succeed without loyal followers. Gaining new followers while keeping your current ones happy should always be one of your major marketing goals. Here are five creative ways to find new followers while actively engaging your...
Know When To Trend
by Sophie Zollmann | October 26, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management
New viral trends pop up on social media constantly. They can be a fun way to show off the light-hearted side of your company, but choosing the wrong trends can be a major misstep. How can you know when to jump on the bandwagon or when to keep your distance? There are...
Social Media Marketing
from Start to Finish
by Sophie Zollmann | October 19, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management
Lots of research and planning goes into the preparation of a successful social media marketing campaign. Luckily, social media managers are well-trained in social media marketing strategy and have the necessary skills to see your campaign through from start to finish!...
5 Tips for Building
Brand Recognition
by Sophie Zollmann | October 12, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management, Uncategorized
Social media marketing offers vast exposure to a variety of target audiences. That makes it a perfect choice for building your brand recognition! But there are some tips to keep in mind when using social media marketing to build your brand: Pick Your Platform There...
3 Rules for Facebook Ads
by Sophie Zollmann | October 5, 2018 | Digital Marketing, Facebook, Internet Marketing, Social Media Management, Social Media Marketing
Facebook ads provide an amazing opportunity to send a carefully crafted message directly to your target audience- as long as you do it right. There are three rules to follow if you want to use social media marketing to its full potential. Choose Your Words Carefully...
Common Misconceptions In
Social Media Marketing
by Sophie Zollmann | September 28, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing
When the trend of social media began, it was nothing but a selection of channels that teenagers and youngsters used online to share messages with their friends. Today, social media has evolved dramatically to become one of the most important marketing strategies for...