With so many social media platforms available, how do you choose the best ones for your brand? Each one has great features, but not every platform is a good fit for every product. We’ll take a look at the most popular platforms and what makes them a good fit for your...
You’ve likely noticed the story feature on Facebook and Instagram, but do you know how to incorporate it into your social media marketing campaign? Stories consist of images or short videos that disappear after 24 hours. Stories are an opportunity to post exclusive,...
With over 800 million active users, Instagram gives you unlimited opportunities to reach your target audience. Not only does Instagram have millions of loyal followers, most of them check the app multiple times a day. That’s a lot of opportunities to connect, so...
A social media marketing campaign can’t succeed without loyal followers. Gaining new followers while keeping your current ones happy should always be one of your major marketing goals. Here are five creative ways to find new followers while actively engaging your...
New viral trends pop up on social media constantly. They can be a fun way to show off the light-hearted side of your company, but choosing the wrong trends can be a major misstep. How can you know when to jump on the bandwagon or when to keep your distance? There are...
Lots of research and planning goes into the preparation of a successful social media marketing campaign. Luckily, social media managers are well-trained in social media marketing strategy and have the necessary skills to see your campaign through from start to finish!...
Social media marketing offers vast exposure to a variety of target audiences. That makes it a perfect choice for building your brand recognition! But there are some tips to keep in mind when using social media marketing to build your brand: Pick Your Platform There...
Facebook ads provide an amazing opportunity to send a carefully crafted message directly to your target audience- as long as you do it right. There are three rules to follow if you want to use social media marketing to its full potential. Choose Your Words Carefully...
When the trend of social media began, it was nothing but a selection of channels that teenagers and youngsters used online to share messages with their friends. Today, social media has evolved dramatically to become one of the most important marketing strategies for...
It's been years since the hashtag first appeared in the digital world - in fact, more than a decade. Although it took a while for these trendy creations to gain popularity, today you can find them almost everywhere you look. Of course, despite their prevalence, not...
