Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking.

To create an effective marketing message, you need to think like your customers. You need to have a keen understanding of the problems they’re facing, and how that’s affecting their lives and businesses. When you clearly understand who they are and where they’re coming from, it’s much easier to craft a message that speaks to their pain points, offers real solutions, and truly resonates with your target audience.

As you’re crafting your marketing message, you need to think about the questions prospective clients may ask, issues they may be facing, and problems your business can solve.

Here are 4 simple steps to help you create tailored content that speaks to your audience:

1.     Find the Right Keywords

When prospective clients are seeking your services, you want your business to be the first one that pops up in the search results, and that means you need a strong keyword strategy. To boost your search ratings, start by researching the key words and phrases your audience is using in their searches.  

Tip: Use tools like Google Keyword Planner, Ahrefs Keyword Explorer, or SEMrush to identify top keywords, analyze your competitors’ keyword strategy, and compile data on the keywords that will improve your overall visibility and optimize your online presence.

2.     Hook ‘Em

Once your audience is aware of your business, you’ve got to pique their interest and make them want to learn more about who you are and what you do. Start by thinking of a couple of key points that will draw them in and appeal to their concerns.

Tip: Take 5 minutes to sit down and ponder a few key points that are likely to attract your target audiences’ interest. Think about the questions they might ask about your business or services that are likely to be a great solution to some of the problems they are facing.

3.     Reel ‘Em In

You’ve captured a potential client’s interest, and now you’ve got to reel them in just a little more. Dive deeper into those pain points and get ready to twist the knife! You want potential clients to know that not only do you feel their pain, but you’re the one that can make everything better!

Tip: You’ve identified some of the top problems your clients are facing, and how that’s affecting their business and their lives. Make a list of common pain points or other key points that apply to your target audience. Choose the top 2 and brainstorm about how you might address those in a way that will increase potential clients’ interest and make them eager to explore your business further.

4.     Set the Stage

Once you’ve captivated your audience, it’s time to encourage them to take action! This is where you highlight those major selling points that will seal the deal.

Tip: This is your chance to show your audience that you are clearly the right person for the job. Take a look at your most frequently asked questions to identify the top selling points that are likely to drive that conversion. Address those in your marketing message and create a clear call to action (CTA) that tells them exactly what you want them to do next. CTA’s generally invite prospective customers to learn more by booking a call, strategy session, or consultation which gives you an opportunity to build relationships with interested customers, answer their questions, and make the sale!

Creating a marketing message that resonates with your target audience doesn’t have to be a challenge. It’s easy to create effective, highly targeted campaigns when you’ve got a digital marketing team that specializes in custom strategies built for your business! Explore www.sophiezo.com to learn more.