It's been years since the hashtag first appeared in the digital world - in fact, more than a decade. Although it took a while for these trendy creations to gain popularity, today you can find them almost everywhere you look. Of course, despite their prevalence, not...
Facebook is currently the most popular and lucrative social media platform for today's businesses. While there are plenty of other platforms you can consider when you're growing your online presence, Facebook can give you access to the broadest spread of potential...
These days, we all know how important it can be to have a social media presence. Businesses active on social media have an additional avenue through which they can market their products and services. At the same time, having a social profile also allows you to build...
Etiquette is a word you might not hear much in modern conversation, but that doesn't mean it isn't essential. The difference is that instead of struggling with things like dinner party etiquette and table manners, the world is more focused on how they should behave in...
No matter what kind of business you run, or what size that business is, any company can take advantage of Facebook advertising with the right strategy. With a business account on Facebook, you already have one of the most significant tools you need for creating brand...
Every business knows how important it is to get active on social media. However, most organizations struggle to figure out which social channel is right for their needs. It used to be that all you really needed, if you wanted to be active online, was a Twitter account...
Emojis have emerged as a common part of the social media conversation. They add life to your campaigns by giving them more context and making your posts more exciting. Emojis have been gaining popularity for a while now, among consumers and businesses alike. However,...
Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you're not making the most of your marketing budget. Fortunately, you...
We all know that social media can be a powerful tool for any business. The question is, how do you demonstrate the potential of your social campaigns to your C-Suite, business leaders and shareholders? As complicated as measuring social media marketing might sound at...
If you've been investing plenty of time and effort into your social media marketing campaigns, but you're still not seeing great results, there could be several issues at play. Today, any business can invest in social media marketing, but it's important to remember...
