Sustainable success is built on a foundation of loyal, highly engaged customers who return to your brand again and again. Fostering long-term loyalty can be a monumental task. It requires consistent attention, nurturing, and a keen eye for sensing shifts in industry...
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Conquering Your Marketing Fears
by Sophie Zollmann | October 31, 2024 | Advice, Analytics, Audience, Authenticity, Budget, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Google analytics, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Metrics, Online Marketing, Social Media, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends
Does marketing scare the hell out of you? Do you find yourself shying away from marketing because you fear the specter of wasted time, wasted money, and unsatisfying results?? Enough!! Let’s face those biggest marketing monsters head on and show them who’s boss! Why...
How to Keep Growing Your Social Media Presence with Minimal Effort
by Sophie Zollmann | October 24, 2024 | Advice, Analytics, Audience, Authenticity, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Google analytics, Influencers, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Marketing, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tasks, Tech Tools, Time Management, Tips, Trends
Creating a strong social media presence for your brand isn’t nearly as difficult as you might think! There are several steps you can take to maintain growth and engagement without needing hands-on management. If you want to take back more of your valuable time, here...
Creating a Social Media Strategy That Drives Results
by Sophie Zollmann | October 17, 2024 | Advice, Analytics, Audience, Authenticity, Be Yourself, Business Owner, Digital Marketing, Entrepreneurs, Goals, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Social Media, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends, Vision
Do you have a well-developed social media strategy, or are you guessing and hoping for the best? Throwing spaghetti at the wall and hoping something sticks isn’t very effective, and it definitely doesn’t set the stage for rinse-and-repeat success. Social media can be...
How to Choose the Right Social Media Platforms for Your Brand
by Sophie Zollmann | October 10, 2024 | Advertising, Advice, Audience, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Facebook, Instagram, Internet Marketing, LinkedIn, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Success, Tips, Trends, Twitter
You might have an awesome marketing message, but if you’re not choosing the right social media platforms, your ideal clients will never see it! There are lots of social media marketing platforms out there, and choosing the best one for your business begins with 3...
3 Key Reasons Social Media Marketing is Essential for Multi-Million Dollar Businesses
by Sophie Zollmann | October 3, 2024 | Ad tools, Advertising, Advice, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business Managment, Online Marketing, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends
When you’ve set your sights on reaching the $1M+ milestone, there is one tool that will help you get there faster than any other: social media. Whether you love social media or hate it, you can’t argue with the results. According to Hootsuite, 90% of marketers say...
Success Is in the Numbers!
by Sophie Zollmann | September 26, 2024 | Advice, Analytics, Audience, Brand, Brand Identity, Budget, Business Owner, Business Planning, Clients, Communication, Customer, Digital Marketing, Entrepreneurs, Goals, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Metrics, Mindset, Online Marketing, Organization, Sales, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends
Wondering if your marketing is really working? Ask your numbers! Your analytics dashboard is a clear indicator of your marketing success. Your numbers let you know when you’re on track to meet your goals. They can also sound the alarm when you’re veering off course...
Listen Up! 3 Tips for Improving Your Social Listening Skills
by Sophie Zollmann | September 19, 2024 | Advertising, Advice, Audience, Authenticity, Brand Identity, Business Owner, Business Planning, Clients, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Metrics, Online Marketing, SEO, Social Listening, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tech Tools, Tips, Trends
Want to improve your targeted marketing efforts? Start with your social listening skills! Social listening is the practice of monitoring online conversations across social media platforms, online forums, blogs and other digital spaces to learn what people are saying...
Creating Content that Solves Problems!
by Sophie Zollmann | September 12, 2024 | Advertising, Advice, Audience, Authenticity, Brand, Business Owner, Business Planning, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Online Marketing, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends
Effective content marketing has one goal- to create content that resonates with your audience and inspires them to take action. And that leaves lots of content creators and entrepreneurs wondering, “How do I do that, exactly??” Creating content that speaks to your...
Creating an Effective Ideal Client Avatar
by Sophie Zollmann | September 5, 2024 | Advertising, Advice, Analytics, Audience, Authenticity, Be Yourself, Being Real, Brand Identity, Business Owner, Business Planning, Clients, Content, Customer, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Online Community, Online Marketing, Project Management, Social Media Management, Social Media Marketing, Social Media Strategy, Tips, Trends
An ideal client avatar (ICA) is a deep dive into the minds, behaviors, and challenges of your target audience. It’s a highly detailed profile of your ideal customers that includes demographic information, psychographic information about their goals, values,...