Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads. In fact, there are so many that we can’t even cover them all in one post! We’re going to start with Facebook because it’s the most popular and widely used… [Read More…]
Which Platforms are Right for You?
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience make-up, the features and functions they offer,… [Read More…]
Wondering Which Social Media Channel To Use? Ask These Questions First
Every business knows how important it is to get active on social media. However, most organizations struggle to figure out which social channel is right for their needs. It used to be that all you really needed, if you wanted to be active online, was a Twitter account or a Facebook page. However, now there’s… [Read More…]
How To Spruce Up Your
Social Media Posts With Emojis
Emojis have emerged as a common part of the social media conversation. They add life to your campaigns by giving them more context and making your posts more exciting. Emojis have been gaining popularity for a while now, among consumers and businesses alike. However, many brands still shy away from the emoji, because they’re concerned… [Read More…]
6 Mistakes That Will Make People Unfollow You On Twitter
As much as you might love and appreciate your Twitter followers, it’s worth noting that they’re probably a relatively fickle bunch. Twitter users are quite well-known for being highly opinionated individuals who are willing to ignore or unfollow you at the drop of a hat if you say something that offends or annoys them. While… [Read More…]
4 Tips on How to Avoid Social Media Disasters
Today, your social media presence is an essential part of any online marketing strategy. In fact, it’s practically mandatory that you take the time to establish a strong social relationship with your customers on a range of different platforms. Unfortunately, putting together a successful plan can be somewhat complicated, particularly as users are so discerning… [Read More…]
Social Media Tips for Entrepreneurs
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business. Here are my five top tips for essential social media marketing. These are applicable across various platforms including… [Read More…]
Need Help With Your Social Media Management?
If you are overwhelmed, confused and/or frustrated with all you have to do for social media marketing, ask your Virtual Assistant for help. Your VA can post quotes, tips, videos, pictures and blog posts to all the sites you use to market your business. Don’t let Social Media Management drag you down! Contact a Virtual… [Read More…]
Social Media 101
Many small business owners are leery of social media and stay away from it, missing out on a great opportunity for visibility and brand awareness. But others are a bit too gung-ho about it and overuse or misuse it to their own detriment. No matter where you fall within this spectrum, there is always something… [Read More…]
Suggestions For Using Twitter Posts To Grow Your Business
Like Facebook, Twitter is another valuable technique you should use when it comes to growing your business. Even though Twitter is a little more difficult to manage, getting your word out is a little easier because you can have many more followers than you can on Facebook and you can use hashtags to make your… [Read More…]