Emojis have emerged as a common part of the social media conversation. They add life to your campaigns by giving them more context and making your posts more exciting. Emojis have been gaining popularity for a while now, among consumers and businesses alike. However,...
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How To Spruce Up Your
How To Use Facebook
Analytics: The Beginner’s Guide
by Sophie Zollmann | August 3, 2018 | Analytics, Branding, Facebook, Marketing, Online Marketing, Promotion, Social Media, Social Media Management, Social Media Marketing
Social media can be a powerful tool when it comes to developing lucrative relationships with your audience. However, posting information without a good understanding of your audience could mean that you're not making the most of your marketing budget. Fortunately, you...
3 Simple Ways To Track
Social Media Success
by Sophie Zollmann | July 27, 2018 | Analytics, Digital Marketing, Google analytics, Internet Marketing, Social Media, Social Media Management, Social Media Marketing
We all know that social media can be a powerful tool for any business. The question is, how do you demonstrate the potential of your social campaigns to your C-Suite, business leaders and shareholders? As complicated as measuring social media marketing might sound at...
3 Common Social Media Marketing
Blunders To Avoid
by Sophie Zollmann | July 20, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
If you've been investing plenty of time and effort into your social media marketing campaigns, but you're still not seeing great results, there could be several issues at play. Today, any business can invest in social media marketing, but it's important to remember...
Your Formula For Word-Of-Mouth
Marketing On Social Media
by Sophie Zollmann | July 13, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Today, when customers are considering trying a new product or service for the first time, they start by going online and reading as many reviews as possible. After all, what better way to learn about the benefits of something than to read up on the opinions of other...
Why More Businesses
Need To Use Social Media
by Sophie Zollmann | July 6, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
If your business doesn't have a social media presence yet, then now's the time to get moving. It's safe to say that channels like Facebook and Twitter have made their way into the corporate mainstream, and Instagram and Snapchat aren't far behind. Organizations that...
Social Media Marketing In The Age Of Customer Experience
by Sophie Zollmann | June 29, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
As the online marketplace becomes increasingly crowded, the only real way for your business to set itself apart from the crowd is with an unforgettable customer experience. Today's consumers are looking for brands that they can trust to deliver exceptional service and...
What Your Business Should
Never Post On Social Media
by Sophie Zollmann | June 22, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
There are plenty of reasons why a brand might choose to hire a social media manager. Some simply need more help thinking of interesting things to post when they want to connect with their customers. Other organizations need help managing their reputation, and some...
Quick Tips For Building Your
Personal Brand On Social Media
by Sophie Zollmann | June 15, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
One of the most important things that some business owners forget about is how important it can be to establish a "personal brand" for their organization. Personal branding is a crucial element for any business with a CEO, manager, or owner that wants to establish a...
How To Use A Call To
Action On Social Media
by Sophie Zollmann | June 8, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Social media can be a wonderful way for businesses to build an audience or community for their brand. The more you work to improve relationships with your customers, the more your loyalty levels will begin to grow. The only problem is that many organizations struggle...