At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your...
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Lessons From Social Media Managers: What Is A Hashtag?
by Sophie Zollmann | May 25, 2018 | Digital Marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing
If you've used Twitter, Facebook, or even Instagram before, then there's a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don't know how to use these unique social media resources to their advantage when...
What Are The 3 C’s Of
Social Media Marketing?
by Sophie Zollmann | May 18, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing
Most businesses today know that if they want to get into the hearts and minds of their customers, then the first step they need to take involves building a powerful social media strategy. Social media marketing can help you to connect with your audience on a deeper...
Key Questions To Ask When You’re Building Your Social Media Strategy
by Sophie Zollmann | May 11, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Designing a social media strategy for your business can be an overwhelming experience. The good news is that with a little planning and the support of a social media manager, you could have everything you need to build stronger, more lucrative relationships with your...
The Ethical Rules Of
Social Media Marketing
by Sophie Zollmann | May 4, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Social media marketing is more than just a way to spread brand awareness and improve the selling capacity of your business. It's also a powerful way for you to share your unique personality with the world. With social media, you can begin to develop incredible...
Common Misconceptions In
Social Media Marketing
by Sophie Zollmann | April 27, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
When the trend of social media began, it was nothing but a selection of channels that teenagers and youngsters used online to share messages with their friends. Today, social media has evolved dramatically to become one of the most important marketing strategies for...
How To Measure The Success Of Your Social Media Campaign
by Sophie Zollmann | April 20, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
In recent years, social media has developed from a way of sharing pictures with your friends and family to a solution for business success. By combining technology with social interaction, these platforms provide brands with the voice they need to connect with...
Important Ideas You May Be Overlooking With Your Social Media Marketing Strategies
by Sophie Zollmann | April 13, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Most companies know that if they want to stand out from the competition and effectively connect with their customers, then they'll need to develop a solid social media strategy. In a world where your audience wants to learn more about your brand personality and what...
Business Tips: Why You Need
Help With Social Media
by Sophie Zollmann | April 6, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Just because you have your own Facebook and Twitter accounts, doesn't necessarily mean that you know how to use social media as a strategy for business success. More brands than ever before are beginning to recognize that their social presence could play an important...
3 Things That Instantly Damage Social Media Credibility
by Sophie Zollmann | March 30, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Businesses use social media for a host of different reasons. Some people tap into social channels as a way of sharing content, whereas others prefer to use it to build relationships with their customers. One of the biggest benefits of social media is the fact that it...