If your business doesn't have a social media presence yet, then now's the time to get moving. It's safe to say that channels like Facebook and Twitter have made their way into the corporate mainstream, and Instagram and Snapchat aren't far behind. Organizations that...
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Why More Businesses
Social Media Marketing In The Age Of Customer Experience
by Sophie Zollmann | June 29, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
As the online marketplace becomes increasingly crowded, the only real way for your business to set itself apart from the crowd is with an unforgettable customer experience. Today's consumers are looking for brands that they can trust to deliver exceptional service and...
What Your Business Should
Never Post On Social Media
by Sophie Zollmann | June 22, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
There are plenty of reasons why a brand might choose to hire a social media manager. Some simply need more help thinking of interesting things to post when they want to connect with their customers. Other organizations need help managing their reputation, and some...
Quick Tips For Building Your
Personal Brand On Social Media
by Sophie Zollmann | June 15, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
One of the most important things that some business owners forget about is how important it can be to establish a "personal brand" for their organization. Personal branding is a crucial element for any business with a CEO, manager, or owner that wants to establish a...
How To Use A Call To
Action On Social Media
by Sophie Zollmann | June 8, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Social media can be a wonderful way for businesses to build an audience or community for their brand. The more you work to improve relationships with your customers, the more your loyalty levels will begin to grow. The only problem is that many organizations struggle...
Does Organic Social
Media Still Matter?
by Sophie Zollmann | June 1, 2018 | Digital Marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing
At the beginning of 2018, Facebook revealed that it would be changing its post ranking algorithm to prioritize friends and family over branded content. Though a social media manager will be able to work with you to create a strategy that earns attention for your...
Lessons From Social Media Managers: What Is A Hashtag?
by Sophie Zollmann | May 25, 2018 | Digital Marketing, Internet Marketing, Online Marketing, Social Media, Social Media Management, Social Media Marketing
If you've used Twitter, Facebook, or even Instagram before, then there's a good chance you already know what a hashtag is from a consumer perspective. The problem is that most businesses don't know how to use these unique social media resources to their advantage when...
What Are The 3 C’s Of
Social Media Marketing?
by Sophie Zollmann | May 18, 2018 | Digital Marketing, Internet Marketing, Social Media, Social Media Management, Social Media Marketing
Most businesses today know that if they want to get into the hearts and minds of their customers, then the first step they need to take involves building a powerful social media strategy. Social media marketing can help you to connect with your audience on a deeper...
Key Questions To Ask When You’re Building Your Social Media Strategy
by Sophie Zollmann | May 11, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Designing a social media strategy for your business can be an overwhelming experience. The good news is that with a little planning and the support of a social media manager, you could have everything you need to build stronger, more lucrative relationships with your...
The Ethical Rules Of
Social Media Marketing
by Sophie Zollmann | May 4, 2018 | Digital Marketing, Internet Marketing, Marketing, Social Media, Social Media Management, Social Media Marketing
Social media marketing is more than just a way to spread brand awareness and improve the selling capacity of your business. It's also a powerful way for you to share your unique personality with the world. With social media, you can begin to develop incredible...