You’ve finally made the decision that it’s time to grow your team. You’re exhausted from working too hard, and yet your business still isn’t growing as quickly or as successfully as you would like. When it comes to finding the help you need for delegating tasks appropriately throughout your business, there is a range of… [Read More…]
6 Mistakes That Will Make People Unfollow You On Twitter
As much as you might love and appreciate your Twitter followers, it’s worth noting that they’re probably a relatively fickle bunch. Twitter users are quite well-known for being highly opinionated individuals who are willing to ignore or unfollow you at the drop of a hat if you say something that offends or annoys them. While… [Read More…]
Using Insights to Get the Most from Your Facebook Page
Facebook Insights can represent a very powerful tool for people with an interest in tracking user interaction throughout their social media fan page on Facebook. Any admin on your page can visit Facebook insights, and this tool can allow you to track the number of active users associated with your brand, so that you might… [Read More…]
How to Create Killer Newsletters
Writing a compelling newsletter every week (or even every month) while you’re trying to run your business can get overwhelming. Your time is precious, so here are five hacks you can implement right away that will smooth out your brainstorming process and help you create great content in a snap. Look at the competition. In… [Read More…]
Your Quick Guide to Automated Email
If you’ve got a customer email list, you’ve got gold. All you have to do is leverage that list by identifying particular groups of customers. By sending targeted messages, you can convert leads into customers, improve customer relationships, encourage word-of mouth recommendations (aka evangelism), and upsell existing customers. These are the seven most important ways… [Read More…]
Building Brand Awareness
Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coca-Cola spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important… [Read More…]
Wanted: Professional Help!
If you’ve ever had the kind of day that can only be fixed by a combination of the Geek Squad, a crackerjack ghostwriter, a PR expert, and a psychotherapist, you know what it means to need an online business manager. Why an OBM? An online business manager is a professional partner who can take on… [Read More…]
Connect with Your Clients
Everybody loves to give their opinion. Everybody loves a good listener. And if you want to build relationships with your clients, it’s vital to take some time to ask! Give your clients the happy glow that comes from feeling heard. One powerful way to do this is to send a survey. Requesting input on several… [Read More…]
Bingeing for Catch-up
We’ve all been there. A mega-popular show that everyone is talking about and you’re left out in the cold because you’re not following along. Maybe it’s Downtown Abbey. Maybe it’s OITNB. Maybe it’s GoT. Whatever it is, most people feel like they can just carve out a weekend and catch up by binge-watching dozens of… [Read More…]
Marketing Strategy: Let an OBM Lead the Way
When you have an online business manager on your team, one of her primary responsibilities might be to partner with you to create your overall marketing strategy. That includes everything from brainstorming to campaign planning to hiring contractors to execute creative design and copywriting, setting up response tracking metrics, and so on. An OBM can… [Read More…]