You’re always looking for new ways to create fresh content for your audience, and podcasts and videos are two great options. But which one is best for your business? They both have lots of points in their favor, so let’s look at the pros of each to get an idea of...
Blog
Relationship Marketing 101
by Sophie Zollmann | July 3, 2020 | Business Owner, Communication, Customer, Online Business, Online Community, Social Media, Strategy
What’s the purpose of marketing? If you answered “sales”, you’re partially correct. Businesses obviously use marketing to make sales, but that’s only part of the overall marketing picture. Relationship marketing is a vital part of a successful marketing strategy. In...
Team Building-Part 2
by Sophie Zollmann | June 26, 2020 | Business Owner, Strategy, Team, Team Building, Uncategorized
Welcome back to our team building series! Last week we looked at the benefits of having a full admin team, and today we’re going to discuss how you can make your business bigger and better with a marketing team. Your admin team handles the day-to-day of your business,...
Team Building- Part 1
by Sophie Zollmann | June 19, 2020 | Business Owner, Management, Team, Team Building, Team Implementation
Every business needs an outstanding team to continue growing and meeting the standard of excellence they have set, but the configuration of the team can vary widely. If your business is growing quickly, or if expansion is one of your main goals, you’ll likely need a...
Top Platforms for
Membership and Online Courses
by Sophie Zollmann | June 12, 2020 | Business Owner, Business Planning, Digital Marketing, Online Business, Websites
Established business owners are looking for new opportunities to share their expertise and online courses and webinars have become more popular than ever. Offering an online course is an excellent way to share your years of experience while also boosting your revenue....
5 Tips for Summer Self-Care
by Sophie Zollmann | June 5, 2020 | Business Owner, Online Business Managment, Self-care, Summer
Remember when you couldn’t wait for summer? Two months of glorious freedom awaited you as soon as school ended, and you didn’t have to do anything but have fun with your friends. Don’t you miss the good old days? It’s hard to recapture than fun summer feeling as...
Share Your Skills
by Sophie Zollmann | May 29, 2020 | Business Owner, Public Speaking, Share, Skills, Writing
You are great at what you do. The years spent honing your skills have made you a leader in your industry. You’ve put your skills to work and built a thriving business- now what? There are countless ways to share the wealth of knowledge you’ve amassed and let others...
SophieZo Saves Your Summer!
by Sophie Zollmann | May 22, 2020 | Online Business, Summer, Team, Team Implementation, Virtual Assistant
We’re all wondering what summer will look like this year. Will it be lazy days at the pool and fun beach vacations, or are we facing a summer of staying home? You’ve been working hard and adapting to every change that’s come your way. You deserve a fun-filled summer...
Top Marketing Tech
by Sophie Zollmann | May 15, 2020 | Business Owner, Digital Marketing, Marketing, Online Business Managment, Technology
Marketing is a critical part of the ongoing success of your business. Whether you’re trying to bring in new customers, or keep your existing ones coming back, you’ll need a solid marketing strategy and top-notch skills. That can be tough on small businesses that don’t...
Having It All Doesn’t Mean Doing It All
by Sophie Zollmann | May 8, 2020 | Business Owner, Delegating, Family, Mother's Day
Plenty of business owners understand the feeling of being pulled in too many directions, but this week, in honor of Mother’s Day, I’m talking to the moms! So many “mom-preneurs” start their own business so they can spend more time with their families. Unfortunately,...