Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians), partnering with a micro influencer or nano influencer is well within your… [Read More…]
Finding the Right
Is This The End
Of Influencer Culture?
Instagram influencers have been on a meteoric rise over the last few years. Companies have been fighting to cozy up to the latest social media darling in order to boost their reach and increase their followers. But as with any major trend, the backlash has begun. Influencers, once seen as the hip ambassadors to everything… [Read More…]
Who Is SophieZo Part 1
Who is SophieZo? You asked questions, she’s got answers! Check out the Q&A video and learn more about the lady behind the logo!
The Power Of Social
Media Influencers
Social media influencers have been in the news a lot lately. The release of competing Netflix and Hulu documentaries about the disastrous Fyre music festival showed the public the incredible amount of power social media influencers hold. If you’re unfamiliar with the documentaries or the Fyre Festival debacle itself, it can be summed up like… [Read More…]
