The business support experts at SophieZo aren’t just marketing and operations geniuses, we’re also CEO extractors.So, what does that mean exactly?We know that CEOs are the heart of their businesses. They are visionary leaders, blazing the trail for the future of their...
Over the years, I have worked with an incredible variety of clients. We’ve had doctors, lawyers, coaches, healers, authors, sex therapists and more! I never know who will walk in the door next, and that’s why I’ve never been a fan of the cookie-cutter success...
As the CEO of your company, you play a critical role in your long-term success. But here’s the caveat- you have to fully understand the role you’re meant to play! I’ve worked with far too many entrepreneurs who aren’t clear on their duties as CEO. They’re getting...
How well do you know your target audience?The more you know about your target audience, the stronger your marketing initiatives will be. It’s not enough to gather the basic demographic facts, you’ve got to do a deep dive into your audiences’ wants, needs, beliefs,...
If you want long-term, loyal customers, you need great upselling strategies. One and done sales can create a quick cash infusion for your business, but the real secret to sustainable success is creating a loyal fanbase that keeps coming back for more. But here’s the...
Referral partners can be an awesome business booster! A great referral partner has the ability to expand your audience and bring a whole slew of quality leads to your business, but finding the right colleague to partner with can be challenging. Creating a mutually...
It’s here…. That “Oh, shit” moment you’ve been dreading… Don’t panic- it happens to everyone. Even the most automated companies have humans at the heart of their business, and people make mistakes! No matter how careful and detail oriented you are, something is going...
Sheryl Crow said it best; I think a change would do you good! Even the strongest, most successful businesses need a refresh now and then! The market is constantly evolving and changing, and your business has to be flexible to keep up. As the CEO, it’s up to you to...
Being the best in the business isn’t easy! You’ve worked hard to build your brand and establish a flawless reputation, and it’s important to maintain your foundation of excellence. Great customer service is a no-brainer when it comes to maintaining your impeccable...
There are 3 MAJOR marketing mistakes that are almost guaranteed to kill your next marketing initiative. Do you know how to avoid them? All too often business owners launch a marketing campaign without proper planning, and that inevitably leads to wasted time and...
