Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking. To create an effective marketing message, you need to think like...
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What is Content Positioning and How Do I Do It??
by Sophie Zollmann | August 22, 2024 | Advertising, Advice, Brand, Brand Identity, Business Owner, Business Planning, Content, Digital Marketing, Entrepreneurs, Goals, Google analytics, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Organization, Promotion, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Time Management, Tips, Trends
You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....
Content Waterfalls Keep Your Communication Flowing!
by Sophie Zollmann | August 15, 2024 | Advice, Business Owner, Business Planning, Communication, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Organization, Social Media, Social Media Marketing, Social Media Strategy, Time Management, Tips, Trends
Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...
Create a Killer Content Calendar in 3 Easy Steps!
by Sophie Zollmann | August 8, 2024 | Advertising, Advice, Audience, Authenticity, Brand Identity, Business Owner, Digital Marketing, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Motivation, Online Business, Online Business Managment, Online Marketing, Organization, Project Management, Skills, Social Media, Social Media Marketing, Social Media Strategy, Tips, Trends
Your content is the biggest cornerstone of your marketing success strategy. Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough...
Getting to Know Your Ideal Client
by Sophie Zollmann | August 1, 2024 | Advertising, Advice, Audience, Authenticity, Be Yourself, Brand, Brand Identity, Branding, Business Owner, Clients, Customer, Customer Service, Entrepreneurs, Goals, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Personal, Strategy, Tips, Trends
When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...
Why Do I Hate Marketing So Much?!
by Sophie Zollmann | July 25, 2024 | Advertising, Advice, Budget, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Internet Marketing, Management, Marketing, Marketing Strategy, Marketing Trends, Motivation, Online Business, Online Business Managment, Online Community, Online Marketing, Outsourcing, Social Media Marketing, Time Management, Tips, Trends, Virtual Services
I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...
3 Things You Can Do to Improve Your Digital Marketing TODAY
by Sophie Zollmann | July 18, 2024 | Advertising, Advice, Audience, Be Yourself, Brand, Brand Identity, Branding, Business Owner, Content, Digital Marketing, Entrepreneurs, Goals, Inspiration, Internet Marketing, Management, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Organization, SEO, Social Media Marketing, Social Media Strategy, Success, Tech Tools, Technology, Time Management, Tips, Vision
A complete digital marketing strategy takes time to develop. You have to do a deep dive into your goals, your mission, and your overall vision for the future of your business, and that’s not an easy task. You can’t develop an effective strategy overnight, but there...
3 Steps to Find Your Authentic Marketing Style
by Sophie Zollmann | July 11, 2024 | Advice, Brand Identity, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Mindset, Motivation, Online Business, Online Business Managment, Online Marketing, Organization, Social Media Management, Social Media Marketing, Social Media Strategy, Team, Team Management, Vision
Do you have an authentic marketing style, or are you just following the trends? One of the most common marketing mistakes I see is business owners flocking to the latest and greatest rather than developing an individual marketing style that reflects their mission,...
Are You Making These Marketing Mistakes?
by Sophie Zollmann | July 4, 2024 | Advice, Analytics, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Goals, Internet Marketing, Management, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Online Marketing, Outsourcing, Strategy, Team, Team Building, Team Implementation, Team Management, Virtual Services
I’ve been playing the digital marketing game for over 20 years, and the landscape has changed significantly! Business owners are facing more challenges as digital marketing becomes the standard. In a VERY crowded marketplace, it’s harder than ever to get your...
Step Out of Your Comfort Zone and into Your Wildest Dreams!
by Sophie Zollmann | June 27, 2024 | Advice, Authenticity, Be Yourself, Being Real, Business Owner, Goals, Inspiration, Mindset, Motivation, Online Business, Online Community, Personal, Positivity, Skills, Success, Thankful, Tips, Vision
“Life begins at the end of your comfort zone.” -Neale Donald Walsch I’ve heard that quote a million times, but I only recently realized how true it is! Last year, I stepped out of my comfort zone in a BIG way. I had the opportunity to participate in a book...