Wondering if your marketing is really working? Ask your numbers! Your analytics dashboard is a clear indicator of your marketing success. Your numbers let you know when you’re on track to meet your goals. They can also sound the alarm when you’re veering off course...
Blog
Listen Up! 3 Tips for Improving Your Social Listening Skills
by Sophie Zollmann | September 19, 2024 | Advertising, Advice, Audience, Authenticity, Brand Identity, Business Owner, Business Planning, Clients, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Metrics, Online Marketing, SEO, Social Listening, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tech Tools, Tips, Trends
Want to improve your targeted marketing efforts? Start with your social listening skills! Social listening is the practice of monitoring online conversations across social media platforms, online forums, blogs and other digital spaces to learn what people are saying...
Creating Content that Solves Problems!
by Sophie Zollmann | September 12, 2024 | Advertising, Advice, Audience, Authenticity, Brand, Business Owner, Business Planning, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Online Marketing, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Tips, Trends
Effective content marketing has one goal- to create content that resonates with your audience and inspires them to take action. And that leaves lots of content creators and entrepreneurs wondering, “How do I do that, exactly??” Creating content that speaks to your...
Creating an Effective Ideal Client Avatar
by Sophie Zollmann | September 5, 2024 | Advertising, Advice, Analytics, Audience, Authenticity, Be Yourself, Being Real, Brand Identity, Business Owner, Business Planning, Clients, Content, Customer, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Online Community, Online Marketing, Project Management, Social Media Management, Social Media Marketing, Social Media Strategy, Tips, Trends
An ideal client avatar (ICA) is a deep dive into the minds, behaviors, and challenges of your target audience. It’s a highly detailed profile of your ideal customers that includes demographic information, psychographic information about their goals, values,...
Think Like Your Clients!
by Sophie Zollmann | August 29, 2024 | Advertising, Advice, Analytics, Audience, Authenticity, Be Yourself, Being Real, Brand, Brand Identity, Business Owner, Clients, Communication, Copywriter, Digital Marketing, Entrepreneurs, Goals, Inspiration, Internet Marketing, Leads, Marketing, Marketing Strategy, Marketing Trends, Online Marketing, Promotion, SEO, Skills, Social Media Marketing, Social Media Strategy, Strategy, Success, Tips, Trends
Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking. To create an effective marketing message, you need to think like...
What is Content Positioning and How Do I Do It??
by Sophie Zollmann | August 22, 2024 | Advertising, Advice, Brand, Brand Identity, Business Owner, Business Planning, Content, Digital Marketing, Entrepreneurs, Goals, Google analytics, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Organization, Promotion, Social Media Management, Social Media Marketing, Social Media Strategy, Strategy, Time Management, Tips, Trends
You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....
Content Waterfalls Keep Your Communication Flowing!
by Sophie Zollmann | August 15, 2024 | Advice, Business Owner, Business Planning, Communication, Content, Digital Marketing, Entrepreneurs, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Organization, Social Media, Social Media Marketing, Social Media Strategy, Time Management, Tips, Trends
Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...
Create a Killer Content Calendar in 3 Easy Steps!
by Sophie Zollmann | August 8, 2024 | Advertising, Advice, Audience, Authenticity, Brand Identity, Business Owner, Digital Marketing, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Motivation, Online Business, Online Business Managment, Online Marketing, Organization, Project Management, Skills, Social Media, Social Media Marketing, Social Media Strategy, Tips, Trends
Your content is the biggest cornerstone of your marketing success strategy. Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough...
Getting to Know Your Ideal Client
by Sophie Zollmann | August 1, 2024 | Advertising, Advice, Audience, Authenticity, Be Yourself, Brand, Brand Identity, Branding, Business Owner, Clients, Customer, Customer Service, Entrepreneurs, Goals, Internet Marketing, Marketing, Marketing Strategy, Marketing Trends, Online Business, Online Marketing, Personal, Strategy, Tips, Trends
When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...
Why Do I Hate Marketing So Much?!
by Sophie Zollmann | July 25, 2024 | Advertising, Advice, Budget, Business Owner, Business Planning, Digital Marketing, Entrepreneurs, Internet Marketing, Management, Marketing, Marketing Strategy, Marketing Trends, Motivation, Online Business, Online Business Managment, Online Community, Online Marketing, Outsourcing, Social Media Marketing, Time Management, Tips, Trends, Virtual Services
I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...