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Success Is in the Numbers!

Success Is in the Numbers!

Wondering if your marketing is really working? Ask your numbers! Your analytics dashboard is a clear indicator of your marketing success. Your numbers let you know when you’re on track to meet your goals. They can also sound the alarm when you’re veering off course...

Listen Up! 3 Tips for Improving Your Social Listening Skills

Listen Up! 3 Tips for Improving Your Social Listening Skills

Want to improve your targeted marketing efforts? Start with your social listening skills! Social listening is the practice of monitoring online conversations across social media platforms, online forums, blogs and other digital spaces to learn what people are saying...

Creating Content that Solves Problems!

Creating Content that Solves Problems!

Effective content marketing has one goal- to create content that resonates with your audience and inspires them to take action. And that leaves lots of content creators and entrepreneurs wondering, “How do I do that, exactly??” Creating content that speaks to your...

Creating an Effective Ideal Client Avatar

Creating an Effective Ideal Client Avatar

An ideal client avatar (ICA) is a deep dive into the minds, behaviors, and challenges of your target audience. It’s a highly detailed profile of your ideal customers that includes demographic information, psychographic information about their goals, values,...

Think Like Your Clients!

Think Like Your Clients!

Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking. To create an effective marketing message, you need to think like...

What is Content Positioning and How Do I Do It??

What is Content Positioning and How Do I Do It??

You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....

Content Waterfalls Keep Your Communication Flowing!

Content Waterfalls Keep Your Communication Flowing!

Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...

Create a Killer Content Calendar in 3 Easy Steps!

Create a Killer Content Calendar in 3 Easy Steps!

Your content is the biggest cornerstone of your marketing success strategy. Creating valuable content that’s informative, interesting, and engaging doesn’t just happen. You need a well-developed content calendar that creates consistency while ensuring you have enough...

Getting to Know Your Ideal Client

Getting to Know Your Ideal Client

When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...

Why Do I Hate Marketing So Much?!

Why Do I Hate Marketing So Much?!

I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...

The Ultimate Guide to Taking Back Your Time

GET THE ULTIMATE GUIDE TO TAKING BACK YOUR TIME

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