You’ve heard the old adage, “less is more”, right? Well, I’m here to tell you, that does NOT apply to social media! There are over 40 million businesses using social media to advertise, and plenty of them are doing the same thing you are. It’s not enough to have a...
This week, we’re continuing our metrics masterclass as we take a close look at the analytic dashboards of Twitter and LinkedIn. Ready to gain some insight on your key metrics and learn how to interpret the data and apply it to your social media content strategy? Let’s...
Analytic features are awesome- if you know how to use them. This week, we’re taking a deep dive into the murky waters of social media metrics! You’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your...
Using AI to boost your productivity and enhance your marketing efforts is one of the fastest growing trends for online businesses. Businesses are already using AI to work smarter and improve their customer experience, and it’s working. 83% of early AI adopters are...
Last week I shared the first 5 of 10 social media apps you NEED to know, and this week we’re concluding our series with the final 5! Whether your brand is serious or fun-loving, local or worldwide, you’ll discover the perfect fit for your target audience in this list....
It’s time to go beyond Facebook, Instagram, and Twitter! There are so many up-and-coming social media apps that should be on EVERY marketing expert’s radar that we can’t even fit them all into one post! Today, we’ll focus on 5 of the 10 social media apps you NEED to...
Social media influencers are here to stay! In fact, 63% of marketers plan to increase their influencer marketing budget this year. So, what does that mean for your business? While you probably don’t have the budget to pair with a mega-influencer (think Kardashians),...
Microcontent is an important part of your overall content strategy that often gets overlooked! Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information...
Let’s talk about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design. If you haven’t...
As social media’s popularity has grown, so have the number of platforms. With so many options available, it can be hard to choose the right ones for your business. We’re going to take a look at each of the top 4 social media platforms, and discuss the audience...
