When you’re developing your marketing strategy, you should start with one very important question: Who am I talking to? A successful marketing message relies on in-depth knowledge of your ideal clients, who they are, what they need, and how your business can solve...
I’ve talked to a lot of CEOs, coaches, and creators about their biggest business woes, and the complaints often come back to one thing- marketing. They tell me that marketing is too expensive or takes too long to bring results, or it’s too difficult to find the right...
A complete digital marketing strategy takes time to develop. You have to do a deep dive into your goals, your mission, and your overall vision for the future of your business, and that’s not an easy task. You can’t develop an effective strategy overnight, but there...
Do you have an authentic marketing style, or are you just following the trends? One of the most common marketing mistakes I see is business owners flocking to the latest and greatest rather than developing an individual marketing style that reflects their mission,...
I’ve been playing the digital marketing game for over 20 years, and the landscape has changed significantly! Business owners are facing more challenges as digital marketing becomes the standard. In a VERY crowded marketplace, it’s harder than ever to get your...
“Life begins at the end of your comfort zone.” -Neale Donald Walsch I’ve heard that quote a million times, but I only recently realized how true it is! Last year, I stepped out of my comfort zone in a BIG way. I had the opportunity to participate in a book...
When the plug-and-play team at SophieZo takes on a new client, we have one major goal in mind; to extract the CEO from the day to day and put them back in the driver’s seat. I learned early in my business that you’re never going to get ahead if you’re buried under the...
CEOs seem to have it all… All the pressure. All the worry. All the stress! Business leaders always have a LOT on their plate, but the struggle to scale is one of the biggest challenges many CEOs face. Successful growth strategies have a lot of moving parts and...
Investing in your business is a big deal. It’s not about throwing money at problems, it’s about making smart, data-based decisions that help your company scale easily and sustainably. There are lots of areas where you can invest in your growth like technology tools or...
Hooray!!!! Summer is FINALLY here! It’s the season of fun in the sun and no one wants to be stuck at their desk. If you’ve spent way too many summers missing out, it’s time to change all that! I’ve got some ideas to help you make this a summer to remember!...
