A strong website is the cornerstone of an online business. It’s your welcome mat, your office, your empire! And today, we’re going to highlight the tools that will help you make it even better. In Part 2 of The Top Tech You Need to Scale series, we’re going to look at...
Blog
The Top Tech You Need to Scale- Part 1
by Sophie Zollmann | June 18, 2021 | Business Owner, Online Business, Online Business Managment, Strategy, Tech Tools, Technology
When you started your business, your tech tools were probably pretty bare bones… You didn’t have the budget to invest in tons of different software or subscriptions, so you made do with what you could afford, or even better, what you could get for free! Now that your...
Perfecting Your Podcast
by Sophie Zollmann | June 11, 2021 | Business Owner, Marketing Strategy, Marketing Trends, Online Business, Online Business Managment, Podcast, Strategy
These days it seems like every brand has their own podcast- and why wouldn’t they? Podcasts are awesome!! They’re yet another opportunity to connect with your customers, and they offer something emails, blogs, and social media don’t- the ability to go ANYWHERE! And...
The Best Blog and
Newsletter Builders
by Sophie Zollmann | June 4, 2021 | Blogging, Business Owner, Digital Marketing, Newsletter, Online Business Managment, Strategy
We’ve spent the last couple of weeks talking about two important parts of your marketing strategy- newsletters and blogs. We’ve gone over why you need them, and how to make them great, so this week I’m going to be sharing some of the top tools you can use to produce...
Building a Better Blog
by Sophie Zollmann | May 28, 2021 | Blogging, Business Owner, Content, Marketing Strategy, Online Business, Online Business Managment, SEO, Strategy
Does your business really need a blog in 2021? The answer is a resounding YES! Chances are you already have a blog or have had one in the past, but there’s also a pretty good chance that you’ve let it lag over the past few years… If you’ve let your blog languish, it’s...
How to Nail Your Newsletter
by Sophie Zollmann | May 21, 2021 | Business Owner, Digital Marketing, Marketing Strategy, Newsletter, Online Business Managment, Strategy
When you think about relationship building tools a lot of things come to mind- social media, webinars, podcasts, and more. In today’s digital world, we have countless ways to connect with our customers, but that doesn’t mean we should overlook the old standbys… One of...
Why You Should White Label
by Sophie Zollmann | May 14, 2021 | Business Owner, Management, Marketing, Operations Management, Strategy, Technology, White Labeling
White labeling is one of the smartest, most cost-effective marketing trends that will save you so much time AND help you scale your business! White labeling, also referred to as private labeling, is when a producer of a product or service removes their brand and logo...
Awesome Ad Tools
Part 2- Amazing Analytics
by Sophie Zollmann | May 7, 2021 | Ad tools, Advertising, Analytics, Business Owner, Google analytics, Management, Marketing Strategy, Online Business, Online Business Managment, Strategy
Data reporting is a critical component of your marketing strategy, and you need a powerful dashboard that can gather, organize, and analyze data from multiple sources. There are tons of apps that help you manage your data in one easy to use location. But with so many...
Awesome Ad Tools- Part 1
by Sophie Zollmann | April 30, 2021 | Ad tools, Advertising, Business Owner, Facebook, LinkedIn, Management, Marketing Strategy, Online Business, Social Media, Strategy, Twitter
Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads. In fact, there are so many that we can’t even cover them all in one post! We’re going to start with Facebook...
Top Tools for Social
Media Management
by Sophie Zollmann | April 23, 2021 | Business Owner, Management, Online Business, Social Media, Social Media Management, Strategy
Implementing your social media strategy requires the right tools for the job, and since technology moves lightning-fast, the best tools are constantly changing! I’ve used a lot of different social media management programs over the years, and I love finding new...