These days it seems like every brand has their own podcast- and why wouldn’t they? Podcasts are awesome!! They’re yet another opportunity to connect with your customers, and they offer something emails, blogs, and social media don’t- the ability to go ANYWHERE! And...
Blog
The Best Blog and
Newsletter Builders
by Sophie Zollmann | June 4, 2021 | Blogging, Business Owner, Digital Marketing, Newsletter, Online Business Managment, Strategy
We’ve spent the last couple of weeks talking about two important parts of your marketing strategy- newsletters and blogs. We’ve gone over why you need them, and how to make them great, so this week I’m going to be sharing some of the top tools you can use to produce...
Building a Better Blog
by Sophie Zollmann | May 28, 2021 | Blogging, Business Owner, Content, Marketing Strategy, Online Business, Online Business Managment, SEO, Strategy
Does your business really need a blog in 2021? The answer is a resounding YES! Chances are you already have a blog or have had one in the past, but there’s also a pretty good chance that you’ve let it lag over the past few years… If you’ve let your blog languish, it’s...
How to Nail Your Newsletter
by Sophie Zollmann | May 21, 2021 | Business Owner, Digital Marketing, Marketing Strategy, Newsletter, Online Business Managment, Strategy
When you think about relationship building tools a lot of things come to mind- social media, webinars, podcasts, and more. In today’s digital world, we have countless ways to connect with our customers, but that doesn’t mean we should overlook the old standbys… One of...
Why You Should White Label
by Sophie Zollmann | May 14, 2021 | Business Owner, Management, Marketing, Operations Management, Strategy, Technology, White Labeling
White labeling is one of the smartest, most cost-effective marketing trends that will save you so much time AND help you scale your business! White labeling, also referred to as private labeling, is when a producer of a product or service removes their brand and logo...
Awesome Ad Tools
Part 2- Amazing Analytics
by Sophie Zollmann | May 7, 2021 | Ad tools, Advertising, Analytics, Business Owner, Google analytics, Management, Marketing Strategy, Online Business, Online Business Managment, Strategy
Data reporting is a critical component of your marketing strategy, and you need a powerful dashboard that can gather, organize, and analyze data from multiple sources. There are tons of apps that help you manage your data in one easy to use location. But with so many...
Awesome Ad Tools- Part 1
by Sophie Zollmann | April 30, 2021 | Ad tools, Advertising, Business Owner, Facebook, LinkedIn, Management, Marketing Strategy, Online Business, Social Media, Strategy, Twitter
Social media ads are the cornerstone of your marketing strategy, and each platform offers outstanding tools to help you create, monitor, and analyze your ads. In fact, there are so many that we can’t even cover them all in one post! We’re going to start with Facebook...
Top Tools for Social
Media Management
by Sophie Zollmann | April 23, 2021 | Business Owner, Management, Online Business, Social Media, Social Media Management, Strategy
Implementing your social media strategy requires the right tools for the job, and since technology moves lightning-fast, the best tools are constantly changing! I’ve used a lot of different social media management programs over the years, and I love finding new...
The REAL Secret to Success
by Sophie Zollmann | April 16, 2021 | Business Owner, Marketing Strategy, Online Business, Online Business Managment, Operations Management, Project Management, Social Media Management, Strategy, Team Management
Want to know the secret to taking your business to the next level? If you’re ready to grow your business, make more money, and snag high profile clients, there’s one person who can help you do it- an online business manager. Here’s why- you are one person and there...
Who’s Managing Your Social Media?
by Sophie Zollmann | April 9, 2021 | Business Owner, Delegating, Manager, Online Business Managment, Social Media, Social Media Management, Social Media Strategy, Strategy, Team
Social media is the number 1 marketing tool for online business- but that doesn’t mean it’s easy! Staying on top of your social media is a time-consuming task that requires a great deal of creativity, and the ability to produce an endless stream of fresh, valuable...