Do you have a well-developed social media strategy, or are you guessing and hoping for the best? Throwing spaghetti at the wall and hoping something sticks isn’t very effective, and it definitely doesn’t set the stage for rinse-and-repeat success. Social media can be...
You might have an awesome marketing message, but if you’re not choosing the right social media platforms, your ideal clients will never see it! There are lots of social media marketing platforms out there, and choosing the best one for your business begins with 3...
When you’ve set your sights on reaching the $1M+ milestone, there is one tool that will help you get there faster than any other: social media. Whether you love social media or hate it, you can’t argue with the results. According to Hootsuite, 90% of marketers say...
Wondering if your marketing is really working? Ask your numbers! Your analytics dashboard is a clear indicator of your marketing success. Your numbers let you know when you’re on track to meet your goals. They can also sound the alarm when you’re veering off course...
Want to improve your targeted marketing efforts? Start with your social listening skills! Social listening is the practice of monitoring online conversations across social media platforms, online forums, blogs and other digital spaces to learn what people are saying...
Effective content marketing has one goal- to create content that resonates with your audience and inspires them to take action. And that leaves lots of content creators and entrepreneurs wondering, “How do I do that, exactly??” Creating content that speaks to your...
An ideal client avatar (ICA) is a deep dive into the minds, behaviors, and challenges of your target audience. It’s a highly detailed profile of your ideal customers that includes demographic information, psychographic information about their goals, values,...
Your business doesn’t sell products or services. You sell solutions to your clients’ problems. But here’s the hard part- before you can make the sale, you have to tap into what your clients are thinking. To create an effective marketing message, you need to think like...
You’ve probably heard of content positioning, but do you really know what that means?? This is the easiest way to explain it; Content positioning is getting your content in front of the right people at the right time to increase the probability of making conversions....
Keeping an endless stream of content flowing is a struggle for even the savviest content creators! Creating high-quality content in a variety of formats across multiple platforms is an endless task that can eat up your workday, but you can save both time and money by...
